Category: Customer Engagement

How COVID-19 has affected Consumer Habits

With the ongoing COVID-19 crisis peaking around the world, we […]

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Acquisition just got harder

When confinement ends there is likely to be a long […]

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Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.

SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]

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The subtle art of decluttering your inbox through Gmail

Did you know 20% of the world’s population are active […]

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What is a loyalty program anyway…?

Here is my simplistic definition…  “A loyalty program” is a […]

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Infographic: How to Make the Most Tasty Quattro Technology Special

It’s National Pizza Party Day! What better way to celebrate […]

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Inspire customers to action with the Authority Principle

In 1984, celebrated author and psychologist Robert Cialdini published ‘The […]

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What marketers need to know about the Action Bias

In football, penalty shots are undoubtedly one of the most […]

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Chatbot Shopping Checklist for Marketers

Google Trends suggests that interest in chatbots may have peaked […]

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Give before you get: Six ways to incorporate reciprocity in marketing

When discussing the concept of reciprocity, there are two main […]

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Why AI in marketing fails & 3 steps to fix it

Marketers around the world are increasingly looking towards artificial intelligence […]

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The Power of ‘Defaults’ in Marketing

With mobile phones being a key part of our daily […]

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Delivering a ‘wow’ customer experience with the Peak-End rule

Throughout our lives, each and every one of us will […]

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When more is more: 4 ways the Mere Exposure Effect can boost conversions

Have you ever been trawling through a hotel booking website, […]

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Retail Reciprocity: Bricks to Clicks

At first glance, Home Hardware’s locations, might appear to be […]

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6 Ways to Increase Engagement With the Anchoring Bias

Imagine it’s 6.00pm and you’re on your way home after […]

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Leveraging the ‘goal effect’: Loyalty Programs that work

While they’re not a new idea, loyalty programs are everywhere. […]

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Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance

Insurance marketers have been dealt a challenging hand. Unlike high […]

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The Power of Loss Aversion in Marketing

Whether it’s losing money on the stock market, or seeing […]

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Are you suffering from marketer’s Multiple Customer Personality Disorder?

Are you certain you know who your customer is? Perhaps […]

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Leveraging Social Proof to Increase Customer Engagement

Ever wonder why, when you’re out at a group dinner, […]

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