Category: General

Your Guide to Holiday Emails that Convert

The holiday season is a pivotal moment for marketers—an opportunity […]

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Digital Alchemy & Salesforce at the Digital Marketing Asia 2024 in Singapore

Digital Alchemy proudly partnered with Salesforce at this year’s Digital […]

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Capturing and Creating Customer Value with Customer Centric Marketing

What makes a successful brand? It’s not having the best […]

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Hyperpersonalisation and the Meaning of Life

There is a lot of conversation right now about hyper […]

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Scaling Success with Salesforce Marketing Cloud: Solving Campaign Prioritization Challenges

The Need for Optimization and Prioritization In the ever-evolving digital […]

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The Power of Emotional Loyalty: Turning Customers into Champions

The importance of customer loyalty has never been more crucial […]

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Tinder, First Dates And Your Data Strategy

This thought leadership article is authored by Digital Alchemy’s CEO, […]

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Unlocking the Power of Generative AI with SAS® Customer Intelligence 360: A New Era in Customer Engagement

In the ever-evolving landscape of digital marketing, businesses require powerful […]

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Breaking Down Data Silos to Enable Modern Customer Engagement with Braze Data Platform

Advances in digital technology have put consumer data right at […]

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F1 Racing and Marketing Automation by Regan Yan

This thought leadership article is authored by Digital Alchemy’s CEO, […]

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Navigating the Maze of Personalisation Technology Without the Overwhelm

In an era where customer expectations are at an all-time […]

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Why Customer Lifecycle Management Matters: Insights from MoEngage’s Customer Engagement Leadership Program

Understanding and optimising the customer lifecycle is paramount for marketing […]

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Online AND Offline: Customers expect top experiences, anywhere.

Remember the days when you clicked on something interesting online […]

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Acquisition or Retention?

In a nutshell, both have to happen in the right […]

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Infographic: How to Make the Most Tasty Quattro Technology Special

It’s National Pizza Party Day! What better way to celebrate […]

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