What marketers need to know about the Action Bias
In football, penalty shots are undoubtedly one of the most stressful parts of a goalkeeper’s...
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Chatbot Shopping Checklist for Marketers
Google Trends suggests that interest in chatbots may have peaked sometime in late 2017 (see...
Give before you get: Six ways to incorporate reciprocity in marketing
When discussing the concept of reciprocity, there are two main trains of thought within the...
Why AI in marketing fails & 3 steps to fix it
Marketers around the world are increasingly looking towards artificial intelligence (AI) as a means of...
The Power of ‘Defaults’ in Marketing
With mobile phones being a key part of our daily lives, you would imagine that...
Delivering a ‘wow’ customer experience with the Peak-End rule
Throughout our lives, each and every one of us will experience a number of significant...
What’s next: 3 key MarTech trends to act on in 2019
With 2018 almost coming to its end, it’s time to start making those New Year’s...
Data Enrichment: How to Add Value to Existing Customer Data
In today’s competitive environment, customer data has the potential to be your organisation’s most valuable...
When more is more: 4 ways the Mere Exposure Effect can boost conversions
Have you ever been trawling through a hotel booking website, trying to decide upon the...
How to Turn Your Data Into Gold With Machine Learning
We have never actually liked the term ‘Big Data’ at Digital Alchemy. The term implies...