Getting customers to say yes: The commitment principle
The term ‘commitment principle’ was coined more than thirty years ago by Dr. Robert B....
10
May
- All
- Customer Lifecycle Management
- Data Analytics
- Data Management
- Marketing Automation
- Marketing Optimisation
- Multichannel
25
Apr
Relevance is king…right?!
So that's the buzz right now, using AI to make every conversation relevant. But here's...
24
Apr
Digital Alchemy Expands to North America
We have some exciting news to share, as we have announced the appointment of Joe...
24
Apr
How Fast and Slow thinking influences customer engagement
On any given day, your average customer will receive tens if not hundreds of different...
15
Mar
Thank you for the birthday gifts offers
So this is my birthday month. We develop programs to drive customer engagement. While most...
20
Dec
Dear Santa: Here’s Our Top 5 MarTech Wish List for 2018
It’s the most wonderful time of the year! For us marketers, this means a lot...
06
Dec
Personalised marketing beyond ‘Hi % first_name %’
As marketers, we find ourselves in a digital marketing melting pot, where brands and customers...
21
Nov
A Perfect Recipe for Success – Technology & Pizza
The saying ‘You are what you eat’ not only applies to food, but to marketing...
07
Nov
Who Can Help You Implement Artificial Intelligence in Your Marketing?
By Mike Kaput, Director of the Marketing AI Institute We’re at the beginning of a major...
01
Nov
Automatically connect personalised offers at scale
You probably have at least one store you keep coming back to and you really...