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ZoomInfo x Bain: 10 Insights From Our CMO Event
In collaboration with Bain & Company, we recently hosted two panel discussions for enterprise CMOs in...
Duplicate Customer Data: Dealing With an Empty Cookie Jar
As more global businesses go digital, there is increasing pressure on marketers to drive new...
Your Perfect Holiday Email Marketing Template
Email marketing is a cornerstone channel for ecommerce brands, especially during the holiday season. But...
Creating Customer Experiences that Endure
MUCH ATTENTION has focused on the superficial areas of customer experience (CX), or what many call...
CPG Brands: Product Data Drives Omnichannel Growth
CPG brands have ever-expanding opportunities beyond traditional sales channels. With deceptively low barriers to entry,...
6 Quick Hacks to Growing Your Subscription-Based Business
Seventy-eight percents of adults currently have subscription services, whether it's Netflix, Spotify, or your very...
How to decide if you should get a marketing performance management platform
Implementing an MPM platform has implications for every aspect of your marketing operations and business. A marketing...
The Top Marketing Trends for last Q22: Cookieless Replaces Contactless
It’s fair to say that professionals of all stripes have been and continue to be...
5 Strategies to Build and Track Audience Engagement
An engaged audience is critical to any brand's marketing success. Experts share their strategies for...