Don’t Let A Misguided AI Strategy Sabotage Your Brand Experience
One of the most valuable assets your business has is its brand. Each year, Forbes...
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Can AI Really Be Trusted?
If you’ve ever asked a question of Alexa or Siri, you’re familiar with artificial intelligence...
Swaying media audiences with hyper-personalized triggers
Remember when hyper-personalization was a nice-to-have rarity? We don’t live in that world anymore. “Made-for-me”...
What is sales enablement and how do these platforms help bridge the marketing-sales divide?
These tools help marketers provide sellers with the content resources they need to engage prospects...
Unlocking the value of personalization at scale for operators
In saturated, competitive telecom markets, harnessing the full potential of analytics-driven customer value management will...
Deactivate your digital-marketing autopilot
Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for...
Retail Innovations webinar
An invitation to: Asia Retail Innovations 2022 Virtual Conference Reinventing Southeast Asia’s retail industry to drive...
What is digital transformation?
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset...
Insights to impact: Creating and sustaining data-driven commercial growth
How B2B sales pioneers empower their sellers and drive sustained growth with data and analytics. Key...
SMS Marketing Best Practices: Text Message Marketing Do’s and Don’ts
Boost your marketing ROI and avoid getting blocked by following these tips. Text message marketing can...