How ROI is making Marketing dumber
Twenty years ago, marketing was broadly regarded as the ‘Colouring In Department’, noted for an...
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Why loyalty programs fail & 6 ways to fix them
Loyalty programs are like bottoms these days, everyone has one. Retailers, airlines, banks, telco’s, coffee...
Sparking Marketing Cloud Joy with Marie Kondo
By now, Marie Kondo, the ubiquitous author and star of Netflix fame, has inspired you...
Meet an Alchemist: Natasha Chan, Business Development Manager
In addition to playing a key role in recruitment, Natasha is also somewhat surprisingly the...
Infographic: How to Make the Most Tasty Quattro Technology Special
It's National Pizza Party Day! What better way to celebrate than with this quattro technology...
Meet an Alchemist: Nin Chawanin, Business Development Executive
Chawanin Sawaddikiattikul (nickname Nin) doesn’t only have the longest last name in Digital Alchemy’s Bangkok...
Meet an Alchemist: Basel Eltarifi, Head of Business Growth
Based at Digital Alchemy’s Melbourne Office in Australia, Basel is known for keeping his cool...
Inspire customers to action with the Authority Principle
In 1984, celebrated author and psychologist Robert Cialdini published ‘The Psychology of Persuasion’. Often referred...
What marketers need to know about the Action Bias
In football, penalty shots are undoubtedly one of the most stressful parts of a goalkeeper’s...
Chatbot Shopping Checklist for Marketers
Google Trends suggests that interest in chatbots may have peaked sometime in late 2017 (see...