Framing in marketing: back to basics
First defined by Israeli psychologists Daniel Kahneman and Amos Tversky in the 1970s, the ‘framing...
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Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. Whether you are using the...
“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists are unpredictable, careless and blasé....
The Sunk Cost Fallacy: A Marketing Opportunity
Have you ever gone to the cinema psyched up to watch the latest big movie...
Hurry up, limited time only! How to use the scarcity effect in marketing
I’m sure you can recall a time when you were booking your next vacation, daydreaming...
Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every little piece of information in...
Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance
Insurance marketers have been dealt a challenging hand. Unlike high transaction frequency industries such as...
3 reasons why you don’t get value out of your data & how to fix it.
It’s much easier to collect data than it is to create value from it. It’s...
Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018
We are proud to announce that we have won a Gold award for Most Innovative...
The Power of Loss Aversion in Marketing
Whether it’s losing money on the stock market, or seeing your favorite soccer team lose...