Digital Alchemy bags SBR International Business Awards for Technology
We are proud to be recognised by Singapore Business Review as one of the most...
22
May
- All
- Customer Lifecycle Management
- Data Analytics
- Data Management
- Marketing Automation
- Marketing Optimisation
- Multichannel
22
May
The Paradox of Choice: Why less is more when it comes to engagement
It’s no secret that as humans we like to exercise our freedom of choice. Having...
10
May
Getting customers to say yes: The commitment principle
The term ‘commitment principle’ was coined more than thirty years ago by Dr. Robert B....
25
Apr
Relevance is king…right?!
So that's the buzz right now, using AI to make every conversation relevant. But here's...
24
Apr
Digital Alchemy Expands to North America
We have some exciting news to share, as we have announced the appointment of Joe...
24
Apr
How Fast and Slow thinking influences customer engagement
On any given day, your average customer will receive tens if not hundreds of different...
15
Mar
Thank you for the birthday gifts offers
So this is my birthday month. We develop programs to drive customer engagement. While most...
20
Dec
Dear Santa: Here’s Our Top 5 MarTech Wish List for 2018
It’s the most wonderful time of the year! For us marketers, this means a lot...
06
Dec
Personalised marketing beyond ‘Hi % first_name %’
As marketers, we find ourselves in a digital marketing melting pot, where brands and customers...
21
Nov
A Perfect Recipe for Success – Technology & Pizza
The saying ‘You are what you eat’ not only applies to food, but to marketing...