How to Turn Your Data Into Gold With Machine Learning
We have never actually liked the term ‘Big Data’ at Digital Alchemy. The term implies...
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Why Marketers Use AI for Customer Targeting
Cast your mind back to the latest media article that inspired you. When considering who to...
Retail Reciprocity: Bricks to Clicks
At first glance, Home Hardware's locations, might appear to be unlikely bastions of a brand...
6 Ways to Increase Engagement With the Anchoring Bias
Imagine it’s 6.00pm and you’re on your way home after a long day at the...
AI is Getting More Emotional: Adding Psychology to Marketing Automation
As any marketer worth his salt knows, AI and Machine Learning are no longer the...
Social Sharing: A Proven Way to Increase Customer Engagement
As the name suggests, ‘social sharing’ refers to the act of social media users sharing...
How Priming Influences Consumer Behaviour
On a scale of 1-10, how conscious would you say you are in your purchasing...
Framing in marketing: back to basics
First defined by Israeli psychologists Daniel Kahneman and Amos Tversky in the 1970s, the ‘framing...
Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. Whether you are using the...
“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists are unpredictable, careless and blasé....