Acquisition or Retention?
In a nutshell, both have to happen in the right balance: tilting too much towards...
- All
- Brand Loyalty
- Content Marketing
- Customer Engagement
- Customer Targeting
- Data Analytics
- Data Management
- Digital Marketing
- emailmarketing
- Inbound Marketing
- Marketing Automation
- Marketing Optimisation
- Marketing Technology
- Multichannel
- Uncategorized
- Webinar
A NORA, SAS and Digital Alchemy Webinar
Unlocking 360- degree visibility: a breakthrough is customer data and influence https://www.youtube.com/watch?v=ZyPJU70RgK0 We’re preaching to the converted...
A technology blueprint for personalization at scale
Personalization at scale requires companies to take on the challenges of technology and business in...
Stabilising post pandemic – What to do with Marketing in a Bear market…
So the world is finally emerging from its COVID 19 coma and we are all...
Is your Loyalty program the best it can be?
In the old days, Customers weighed up how much plastic they should have in their...
5 Marketing Automation Fundamentals To Boost Your Strategy
Good marketing is a critical piece of any successful business strategy. While quality marketing is...
What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with you at each touchpoint. Data analysis...
Is your Marketing activity becoming “asynchronous”?
If you want consistent Customer Experiences, you need both data and process automation synchronized both...
What is a customer data platform or CDP and why are so many marketers talking about them?
With pandemic concerns spurring the movement of customer interactions – both B2B and B2C –...
5 email marketing lessons learned in the pandemic
And how to apply them to your email marketing program. In the 18 months since we...