Are your campaigns triggering the right behaviors?

This mini case study reveals how a simple rewards campaign — powered by GenAI and rooted in behavioral science — led to a 2x lift in customer action for a coffee shop brand.

In this exclusive case study, we break down how psychological principles—like motivation, cognitive biases, and reward-driven design—can be applied in real-world campaigns using GenAI.

Real Use Case: Learn how a coffee shop campaign used bonus points to increase customer visits

Results You Can Use: See the exact tipping point where incentives triggered 2x behavioral lift

Behavioral Framework: Understand the B=MAT model (Behavior = Motivation + Ability + Trigger) in action

Why it Matters: Discover how to apply behavioral science to scale personalized engagement

What you’ll get inside:

• The exact reward threshold that moved customer behavior
• How to apply the B=MAT framework (Behavior = Motivation + Ability + Trigger)
• A step-by-step breakdown of psychological triggers in real campaigns
• How to use these insights with automation for smarter engagement