Why AI in marketing fails & 3 steps to fix it Posted at h in AI, Customer Engagement, Digital Marketing Share ... Read More
The Power of ‘Defaults’ in Marketing Posted at h in Customer Engagement, Digital Marketing Share ... Read More
Delivering a ‘wow’ customer experience with the Peak-End rule Posted at h in Customer Engagement Share ... Read More
When more is more: 4 ways the Mere Exposure Effect can boost conversions Posted at h in Brand Loyalty, Content Marketing, Customer Engagement Share ... Read More
Retail Reciprocity: Bricks to Clicks Posted at h in Customer Engagement, Customer Lifecycle Management, Marketing Optimisation Share ... Read More
6 Ways to Increase Engagement With the Anchoring Bias Posted at h in Content Marketing, Customer Engagement, Customer Lifecycle Management Share ... Read More
Leveraging the ‘goal effect’: Loyalty Programs that work Posted at h in Brand Loyalty, Customer Engagement, Data Management, Digital Marketing, Marketing Automation Share ... Read More
“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing Posted at h in Customer Lifecycle Management, Data Management, Digital Marketing, Inbound Marketing, Marketing Automation Share ... Read More
The Sunk Cost Fallacy: A Marketing Opportunity Posted at h in Customer Lifecycle Management, Digital Marketing, Inbound Marketing Share ... Read More
Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance Posted at h in Customer Engagement, Inbound Marketing, Marketing Optimisation Share ... Read More
