Category: Customer Engagement

Scoring Big with Braze: How We Helped Adelaide United Deliver a Winning Fan Experience

At Digital Alchemy, we take pride in understanding what our […]

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APL is on Track to be Australia’s Biggest and Smartest Source of 1st Party Sports Fan Data

Discover how APL transformed into a data driven organisation that […]

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Unlocking the Power of Generative AI with SAS® Customer Intelligence 360: A New Era in Customer Engagement

In the ever-evolving landscape of digital marketing, businesses require powerful […]

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Breaking Down Data Silos to Enable Modern Customer Engagement with Braze Data Platform

Advances in digital technology have put consumer data right at […]

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Why Customer Lifecycle Management Matters: Insights from MoEngage’s Customer Engagement Leadership Program

Understanding and optimising the customer lifecycle is paramount for marketing […]

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It’s time to prioritize customer experience in B2B

The bar is raised, and not everyone’s keeping up. Learn […]

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Sales kickoff: Top 5 SKO themes motivating sellers in 2023

It’s annual sales kickoff (SKO) season again, but this one […]

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Creating Customer Experiences that Endure

MUCH ATTENTION has focused on the superficial areas of customer experience […]

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How to decide if you should get a marketing performance management platform

Implementing an MPM platform has implications for every aspect of […]

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Why clean data is key to organizational success

Without clean, actionable data, brands will have a difficult time […]

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Social media as a service differentiator: How to win

With customers increasingly moving their service interactions onto social media, […]

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4 Ways to Improve Communication With Your Customers

With trust in business on the decline, strengthening customer communication […]

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Optimizing CRM Will Increase Revenue Velocity

THE nuances between different types of software platforms are extensive, and one […]

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What do SEO platforms do and how do they help marketers get found on search engines?

Using an SEO platform can increase efficiency and productivity while […]

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Don’t Let A Misguided AI Strategy Sabotage Your Brand Experience

One of the most valuable assets your business has is […]

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Swaying media audiences with hyper-personalized triggers

Remember when hyper-personalization was a nice-to-have rarity? We don’t live […]

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What is sales enablement and how do these platforms help bridge the marketing-sales divide?

These tools help marketers provide sellers with the content resources […]

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SMS Marketing Best Practices: Text Message Marketing Do’s and Don’ts

Boost your marketing ROI and avoid getting blocked by following […]

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A NORA, SAS and Digital Alchemy Webinar

Unlocking 360- degree visibility: a breakthrough is customer data and […]

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4 Ways That AI Is Improving the Customer Experience

As one of the leading trends in technology, Artificial Intelligence (AI) continues to gain in popularity for marketers and sales professionals, and has grown to be an essential tool for brands that wish to provide a hyper-personalized, exceptional customer experience

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Mine, Mine and Mine. Ours

Little kids often say ‘mine’ and as parents we encourage […]

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The Need for Orchestration

My dad was a great fan of Andre Rieu and […]

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Generating Demand

There are two ways to generate demand for your business, […]

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How your Email Language is Changing…

Have we noticed how busy our inboxes and socials have […]

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