Dynamic Decisioning Technology, Say What?!
Digitalisation has significantly increased the pace of change and forced […]
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Our 3 Takeaways from CMO Disrupt Sydney
Digital Alchemy (DA) had the great pleasure last week to […]
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AIMIA, Aeroplan, Air Canada and the meaning of loyalty
For anyone following the news in our industry over the […]
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Digital Alchemy wins Bronze for Best Regional Recruitment Programme!
Digital Alchemy is proud to have won the bronze award […]
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Digital Alchemy’s uDecide® named Cloudera Certified Technology
uDecide®, our machine learning solution that helps you leverage your […]
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Asia Recruitment Awards
Digital Alchemy makes finalist for Best Regional Recruitment Programme in […]
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Data strangling creative? What a load of BS
“Mate, of course data is important. But it can strangle […]
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6 Key Digital Marketing Trends every Marketer should know about in 2017
There’s no doubt about it, 2016 has been an interesting […]
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Are your email metrics holding you back?
Marketing strategy became dependent on metrics when marketers transitioned from […]
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Romancing the customer: data driven marketing in the retail industry
Shopping is a lot like dating. You look around until […]
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The future is here: using data in telcos to enhance customer experience
The ability to deliver a seamless customer experience in an […]
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Case Study: Propensity Modelling Helped Boost ROI over 3000 %
Identifying imminent marketing opportunities based on events or changes in […]
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Data-Driven Marketing Trends in 2016
Data-driven marketing goes from strength to strength and the demand […]
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Why do some next best conversation programs work better than others?
Who hasn’t heard of “next best conversation” strategy? Nowadays it’s […]
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Experience is The New Brand
Long before that ubiquitous brand advertised that “things go better […]
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