Data Analytics

Digital Alchemy | Data Analytics

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Using behavioural tools to sell wine

Posted at h in Customer Targeting, Data Analytics, Digital Marketing, Marketing Optimisation, Multichannel

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How ROI is making Marketing dumber

Posted at h in Customer Targeting, Data Analytics, Digital Marketing, Marketing Optimisation, Multichannel

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Why loyalty programs fail & 6 ways to fix them

Posted at h in Data Analytics, Marketing Automation, Marketing Optimisation

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Data Enrichment: How to Add Value to Existing Customer Data

Posted at h in Data Analytics, Data Management, Marketing Optimisation

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How to Turn Your Data Into Gold With Machine Learning

Posted at h in AI, Customer Targeting, Data Analytics, Machine Learning, Marketing Automation

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Why Marketers Use AI for Customer Targeting

Posted at h in AI, Customer Targeting, Data Analytics, Marketing Automation

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AI is Getting More Emotional: Adding Psychology to Marketing Automation

Posted at h in AI, Data Analytics, Data Management, Digital Marketing, Marketing Automation

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Unravelling the myth of best day and time to send emails

Posted at h in Data Analytics, Data Management, Digital Marketing, Marketing Automation, Marketing Optimisation

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3 reasons why you don’t get value out of your data & how to fix it.

Posted at h in Data Analytics, Data Management, Marketing Automation, Marketing Optimisation

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Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018

Posted at h in Customer Lifecycle Management, Data Analytics, Data Management, Marketing Automation

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