Data plus analytics is the route to the truth
Data can only steer you right if you apply analytics […]
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What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while […]
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Online AND Offline: Customers expect top experiences, anywhere.
Remember the days when you clicked on something interesting online […]
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Stabilising post pandemic – What to do with Marketing in a Bear market…
So the world is finally emerging from its COVID 19 […]
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Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.
SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]
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The subtle art of decluttering your inbox through Gmail
Did you know 20% of the world’s population are active […]
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What is a loyalty program anyway…?
Here is my simplistic definition… “A loyalty program” is a […]
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Using behavioural tools to sell wine
Over the past couple of years at Digital Alchemy, we […]
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How ROI is making Marketing dumber
Twenty years ago, marketing was broadly regarded as the ‘Colouring […]
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Why loyalty programs fail & 6 ways to fix them
Loyalty programs are like bottoms these days, everyone has one. […]
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Data Enrichment: How to Add Value to Existing Customer Data
In today’s competitive environment, customer data has the potential to […]
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How to Turn Your Data Into Gold With Machine Learning
We have never actually liked the term ‘Big Data’ at […]
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Why Marketers Use AI for Customer Targeting
Cast your mind back to the latest media article that […]
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AI is Getting More Emotional: Adding Psychology to Marketing Automation
As any marketer worth his salt knows, AI and Machine […]
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Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every […]
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3 reasons why you don’t get value out of your data & how to fix it.
It’s much easier to collect data than it is to […]
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Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018
We are proud to announce that we have won a […]
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The Power of Loss Aversion in Marketing
Whether it’s losing money on the stock market, or seeing […]
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Are you suffering from marketer’s Multiple Customer Personality Disorder?
Are you certain you know who your customer is? Perhaps […]
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Cutting through the Blockchain-based loyalty programs hype
Recently there has been some exciting articles and press about […]
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AI won’t steal your marketing job, here’s why
There have been numerous studies that show that AI contrary […]
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