Data Analytics - Digital Alchemy

Blogs Archive

How to Conduct a Market Analysis for Your Business

November 22, 2023

4 New Strategies to Approach Lead Generation Differently

November 15, 2023

Data plus analytics is the route to the truth

April 19, 2023

What do SEO platforms do and how do they help marketers get found on search engines?

June 22, 2022

Stabilising post pandemic – What to do with Marketing in a Bear market…

November 3, 2021

Mine, Mine and Mine. Ours

June 4, 2020

The Need for Orchestration

May 29, 2020

Generating Demand

May 27, 2020

Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.

February 17, 2020

The subtle art of decluttering your inbox through Gmail

January 10, 2020

What is a loyalty program anyway…?

December 4, 2019

Using behavioural tools to sell wine

September 30, 2019

How ROI is making Marketing dumber

August 23, 2019

Why loyalty programs fail & 6 ways to fix them

June 17, 2019

Data Enrichment: How to Add Value to Existing Customer Data

December 19, 2018

How to Turn Your Data Into Gold With Machine Learning

November 20, 2018

Why Marketers Use AI for Customer Targeting

November 7, 2018

AI is Getting More Emotional: Adding Psychology to Marketing Automation

October 17, 2018

Unravelling the myth of best day and time to send emails

August 9, 2018

3 reasons why you don’t get value out of your data & how to fix it.

July 26, 2018

Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018

July 17, 2018

The Power of Loss Aversion in Marketing

July 12, 2018

Are you suffering from marketer’s Multiple Customer Personality Disorder?

July 5, 2018

Cutting through the Blockchain-based loyalty programs hype

July 3, 2018