Category: Customer Targeting

How to Conduct a Market Analysis for Your Business

A market analysis is a thorough assessment of a market […]

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ZoomInfo x Bain: 10 Insights From Our CMO Event

In collaboration with Bain & Company, we recently hosted two panel […]

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Creating Customer Experiences that Endure

MUCH ATTENTION has focused on the superficial areas of customer experience […]

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CPG Brands: Product Data Drives Omnichannel Growth

CPG brands have ever-expanding opportunities beyond traditional sales channels. With […]

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Mine, Mine and Mine. Ours

Little kids often say ‘mine’ and as parents we encourage […]

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The Need for Orchestration

My dad was a great fan of Andre Rieu and […]

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Generating Demand

There are two ways to generate demand for your business, […]

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The subtle art of decluttering your inbox through Gmail

Did you know 20% of the world’s population are active […]

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What is a loyalty program anyway…?

Here is my simplistic definition…  “A loyalty program” is a […]

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Using behavioural tools to sell wine

Over the past couple of years at Digital Alchemy, we […]

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How ROI is making Marketing dumber

Twenty years ago, marketing was broadly regarded as the ‘Colouring […]

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Infographic: How to Make the Most Tasty Quattro Technology Special

It’s National Pizza Party Day! What better way to celebrate […]

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Chatbot Shopping Checklist for Marketers

Google Trends suggests that interest in chatbots may have peaked […]

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How to Turn Your Data Into Gold With Machine Learning

We have never actually liked the term ‘Big Data’ at […]

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Why Marketers Use AI for Customer Targeting

Cast your mind back to the latest media article that […]

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