Category: Data Management

AI won’t steal your marketing job, here’s why

There have been numerous studies that show that AI contrary […]

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Digital Alchemy makes finalist in the Loyalty & Engagement Awards 2018

We are proud to announce that Digital Alchemy has been […]

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Digital Alchemy bags SBR International Business Awards for Technology

We are proud to be recognised by Singapore Business Review […]

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The Paradox of Choice: Why less is more when it comes to engagement

It’s no secret that as humans we like to exercise […]

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Getting customers to say yes: The commitment principle

The term ‘commitment principle’ was coined more than thirty years […]

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Relevance is king…right?!

So that’s the buzz right now, using AI to make […]

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Digital Alchemy Expands to North America

We have some exciting news to share, as we have […]

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How Fast and Slow thinking influences customer engagement

On any given day, your average customer will receive tens […]

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Thank you for the birthday gifts offers

So this is my birthday month. We develop programs to […]

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Dear Santa: Here’s Our Top 5 MarTech Wish List for 2018

It’s the most wonderful time of the year! For us […]

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Personalised marketing beyond ‘Hi % first_name %’

As marketers, we find ourselves in a digital marketing melting […]

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A Perfect Recipe for Success – Technology & Pizza

The saying ‘You are what you eat’ not only applies […]

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Who Can Help You Implement Artificial Intelligence in Your Marketing?

By Mike Kaput, Director of the Marketing AI Institute We’re […]

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Automatically connect personalised offers at scale

You probably have at least one store you keep coming […]

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How AI is changing marketing and helps personalise at scale

AI or Artificial Intelligence (for those of you who are […]

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The Battle of the Century; AI vs. the Human Mind

Artificial intelligence (AI) plays a large role in our industry […]

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Take full control by centralising your data

To centralise or not to centralise – is it really […]

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3 big under-the-hood challenges that stand between you and successful Marketing Automation implementation

Marketing automation has moved from buzzword to industry standard on […]

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Marketers, are you tapping your full potential?

You might think you are. But you juggle so many […]

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How AI ready are you?

It is safe to say that artificial intelligence (AI) has […]

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Solve Your Personalisation Puzzle

Do you remember the days where blasting out the same […]

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Dynamic Decisioning Technology, Say What?!

Digitalisation has significantly increased the pace of change and forced […]

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Our 3 Takeaways from CMO Disrupt Sydney

Digital Alchemy (DA) had the great pleasure last week to […]

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