Digital Alchemy | How AI is changing marketing and helps personalise at scale
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How AI is changing marketing and helps personalise at scale

Posted at h in Customer Lifecycle Management, Data Analytics, Data Management, Marketing Automation, Marketing Optimisation by

AI or Artificial Intelligence (for those of you who are acronym fatigued) is no longer just a scene from ‘The Jetsons’ and is a lot closer to home than most of us marketers might think.

Here we take a look at how we can use AI to engage with customers one-on-one and build enduring customer relationships at greater pace and scale.

Jaypee, our AI enthusiast, will give you the answer in this short video. Now sit back and enjoy!