Data strangling creative? What a load of BS
“Mate, of course data is important. But it can strangle […]
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4 reasons our new data breach legislation just doesn’t make the grade
February was a big month. The new data breach notification […]
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Where have all the merinos gone?
Have you ever purchased an item and realised after the […]
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How to Kick Ass with Scalable Personalised Marketing Campaigns
“Get closer than ever to your customers. So close that […]
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6 Key Digital Marketing Trends every Marketer should know about in 2017
There’s no doubt about it, 2016 has been an interesting […]
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Q&A: Digital Alchemy’s Regan Yan on why instant rewards need to play a greater role in today’s loyalty programmes
At the recent LEAD 2016, Asia’s premium event for the modern […]
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Are your email metrics holding you back?
Marketing strategy became dependent on metrics when marketers transitioned from […]
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Do you know me or do you just know my name?
Most companies spend a significant proportion of their budgets on […]
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5 ways AI is changing marketing – and why you should be worried if you’re on the sidelines
Elon Musk, owner of SpaceX, Tesla, and the only guy […]
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2 reasons why Trump is probably a better marketer than a lot of us
Why is Donald Trump winning the Republican Race and what […]
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My Marketing Automation Shame…
For over 12 years now, we at Digital Alchemy have built a […]
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