Social Media Marketing is not about advertising to people you don’t know

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June 10, 2016

My Marketing Automation Shame…

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May 26, 2016

The market winners will not be the companies that use marketing to evoke emotion

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May 13, 2016

No matter how good an offer is…

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April 1, 2016

Customers will say yes…

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March 18, 2016

If the customers can relate…

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March 4, 2016

5 Decisions to Achieve Loyalty Campaign Excellence

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February 24, 2016

Romancing the customer: data driven marketing in the retail industry

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February 15, 2016

The future is here: using data in telcos to enhance customer experience

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February 10, 2016

Case Study: Propensity Modelling Helped Boost ROI over 3000 %

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February 3, 2016

Data-Driven Marketing Trends in 2016

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January 27, 2016

Instant gratification allows customers to…

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January 22, 2016