Scaling Success with Salesforce Marketing Cloud: Solving Campaign Prioritization Challenges
The Need for Optimization and Prioritization In the ever-evolving digital […]
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The Power of Emotional Loyalty: Turning Customers into Champions
The importance of customer loyalty has never been more crucial […]
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Unlocking the Power of Generative AI with SAS® Customer Intelligence 360: A New Era in Customer Engagement
In the ever-evolving landscape of digital marketing, businesses require powerful […]
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Breaking Down Data Silos to Enable Modern Customer Engagement with Braze Data Platform
Advances in digital technology have put consumer data right at […]
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F1 Racing and Marketing Automation by Regan Yan
This thought leadership article is authored by Digital Alchemy’s CEO, […]
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Navigating the Maze of Personalisation Technology Without the Overwhelm
In an era where customer expectations are at an all-time […]
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Introducing DA Academy: Shaping the Future of Marketing Automation Education
Since its inception in 2003, Digital Alchemy has established itself […]
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Why Customer Lifecycle Management Matters: Insights from MoEngage’s Customer Engagement Leadership Program
Understanding and optimising the customer lifecycle is paramount for marketing […]
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A sales-side view of marketing, automation and AI
The head of sales for Babbel gives an inside look […]
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Growth of Location Based Marketing and Its Importance
Gadgets like smartphones are here to stay, according to emarketer an average […]
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CMOs: Here’s How to Drive Value From Martech
Deliver efficient growth and innovation with a highly effective marketing […]
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Marketing automation that puts a smile on everyone’s face
The goal of a marketing operations professional isn’t to send […]
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What is Precision Demand Marketing?
Precision demand marketing ushers in a new era of B2B […]
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How to Master the Art of Digital Marketing in 2023
Digital marketing is no longer just about being creative — […]
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Big Data, Big Impact: How Data Improves Your Social Media Marketing
Big data has significantly changed the way businesses market on […]
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Don’t invest in new marketing tech until you do this
In times of economic downturn and uncertainty, brand goals are […]
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5 Top Martech Trends to Keep Track Of in 2023
Martech in 2022 was reflective of the growing emphasis on […]
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Big data and CRM: How Can They Help Small Businesses?
Make sure your company is taking advantage of these powerful […]
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5 Ways to Use Marketing Technology to Improve Your Business
Marketing technology is accelerating the growth of all kinds and […]
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Will Artificial Intelligence Change The World Of Digital Marketing Forever?
Since the launch of ChatGPT by OpenAI in November of 2022, many […]
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13 New And Emerging Martech Trends (And How To Leverage Them)
In a digital marketplace, it’s essential for agencies to leverage […]
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Insights from the Top Super Bowl Ad Spots in 2023
Super Bowl is arguably among the top calendar dates for […]
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How to Close the Gap Between the World of Possibilities and Reality in Martech
There are over 10,000 technologies in the martech space. But […]
Read more »What budget should you set aside for marketing automation? How you can best apply technology to your marketing campaigns…
Introduction As companies vie for the top spot in the […]
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