Category: Marketing Technology

Scoring Big with Braze: How We Helped Adelaide United Deliver a Winning Fan Experience

At Digital Alchemy, we take pride in understanding what our […]

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Digital Alchemy & Salesforce at the Digital Marketing Asia 2024 in Singapore

Digital Alchemy proudly partnered with Salesforce at this year’s Digital […]

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Navigating the Maze of Personalisation Technology Without the Overwhelm

In an era where customer expectations are at an all-time […]

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The Ultimate Guide to Marketing Automation

Marketing automation refers to the streamlined approach of employing software […]

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Digital Transformation Caused Business’s Biggest Tech Problem

How businesses can regain control of their tech stack, streamline […]

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Marketing’s New Game Changer: Insight Management

To be successful, companies and their marketing leaders need to […]

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Future-Proofing B2B Marketing: Key Strategies For 2024 Planning Success

Let’s level-set for a second: Marketers are overwhelmed and burnt […]

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How to Choose Marketing Personalization Technologies Without Overwhelming Yourself

Personalization platforms are a new must-have for all businesses, but sometimes they […]

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Is Too Much Data Hurting Your Marketing Strategy? Here’s What Experts Say

Is too much data hurting your marketing strategy? Learn how […]

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4 B2B paid media strategies to stay ahead of the curve

Discover four paid media initiatives driving great results for B2B […]

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What is digital transformation?

Digital transformation isn’t just about buying or upgrading technology; it’s […]

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Improve Your Marketing Automation With These Tips

Marketing automation handles time-consuming tasks, allowing business owners to hone […]

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5 Marketing Automation Fundamentals To Boost Your Strategy

Good marketing is a critical piece of any successful business […]

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What marketers should know about customer journey analytics

Customer journey analytics tell you how customers are engaging with […]

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What is a customer data platform or CDP and why are so many marketers talking about them?

With pandemic concerns spurring the movement of customer interactions – […]

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5 email marketing lessons learned in the pandemic

And how to apply them to your email marketing program. […]

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Benefits of a Customer Data Platform (CDP) explained

Not just for tech wonks: Benefits of a CDP explained […]

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A new model for maximizing value from marketing technology

For a decade, companies have been identifying, selecting, and managing their marketing technology based on expedience, rather than long term sustainability

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Omnichannel: The path to value

Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.

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Insight v Instinct

How much can we trust our instincts anymore?  Recently, I […]

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Rise of the MVP. Fall of Marketing at Scale

Suites, Demos and Hope Marketing automation these days is part […]

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Digital Alchemy teams with SAS

Analytics software provider SAS and Sydney-based marketing technology company Digital […]

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Sparking Marketing Cloud Joy with Marie Kondo

By now, Marie Kondo, the ubiquitous author and star of […]

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Infographic: How to Make the Most Tasty Quattro Technology Special

It’s National Pizza Party Day! What better way to celebrate […]

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