Category: Multichannel

Why Your Marketing Content Ranks High but Your Content Experience Ranks Low

Some organizations have a content problem. They are either lacking […]

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SMS Marketing Best Practices: Text Message Marketing Do’s and Don’ts

Boost your marketing ROI and avoid getting blocked by following […]

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Insight v Instinct

How much can we trust our instincts anymore?  Recently, I […]

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Rise of the MVP. Fall of Marketing at Scale

Suites, Demos and Hope Marketing automation these days is part […]

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Mine, Mine and Mine. Ours

Little kids often say ‘mine’ and as parents we encourage […]

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The Need for Orchestration

My dad was a great fan of Andre Rieu and […]

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Generating Demand

There are two ways to generate demand for your business, […]

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Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.

SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]

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The subtle art of decluttering your inbox through Gmail

Did you know 20% of the world’s population are active […]

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What is a loyalty program anyway…?

Here is my simplistic definition…  “A loyalty program” is a […]

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Using behavioural tools to sell wine

Over the past couple of years at Digital Alchemy, we […]

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How ROI is making Marketing dumber

Twenty years ago, marketing was broadly regarded as the ‘Colouring […]

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Dear Santa: Here’s Our Top 5 MarTech Wish List for 2018

It’s the most wonderful time of the year! For us […]

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Marketers, are you tapping your full potential?

You might think you are. But you juggle so many […]

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Solve Your Personalisation Puzzle

Do you remember the days where blasting out the same […]

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Dynamic Decisioning Technology, Say What?!

Digitalisation has significantly increased the pace of change and forced […]

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Google Wants Credit for Everything

Recently Google announced that it had developed a way to […]

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Our 3 Takeaways from CMO Disrupt Sydney

Digital Alchemy (DA) had the great pleasure last week to […]

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It’s not me. It’s you.

The year is 2017. It’s where data-driven marketing is more […]

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Rethinking Banking Loyalty

There is a lot of chatter now about banking loyalty […]

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Ready or Not, Here Comes Amazon

I’m sure you must have heard the news about Amazon coming […]

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AIMIA, Aeroplan, Air Canada and the meaning of loyalty

For anyone following the news in our industry over the […]

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Digital Alchemy wins Bronze for Best Regional Recruitment Programme!

Digital Alchemy is proud to have won the bronze award […]

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Digital Alchemy’s uDecide® named Cloudera Certified Technology

uDecide®, our machine learning solution that helps you leverage your […]

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