Category: Marketing Optimisation

Romancing the customer: data driven marketing in the retail industry

Shopping is a lot like dating. You look around until […]

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The future is here: using data in telcos to enhance customer experience

The ability to deliver a seamless customer experience in an […]

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Case Study: Propensity Modelling Helped Boost ROI over 3000 %

Identifying imminent marketing opportunities based on events or changes in […]

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Why do some next best conversation programs work better than others?

Who hasn’t heard of “next best conversation” strategy? Nowadays it’s […]

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Experience is The New Brand

Long before that ubiquitous brand advertised that “things go better […]

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