Category: Marketing Optimisation

Getting business process outsourcing right in a digital future

Outsourcing the management of business processes is becoming much more […]

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Insight v Instinct

How much can we trust our instincts anymore?  Recently, I […]

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Rise of the MVP. Fall of Marketing at Scale

Suites, Demos and Hope Marketing automation these days is part […]

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Mine, Mine and Mine. Ours

Little kids often say ‘mine’ and as parents we encourage […]

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The Need for Orchestration

My dad was a great fan of Andre Rieu and […]

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Generating Demand

There are two ways to generate demand for your business, […]

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How your Email Language is Changing…

Have we noticed how busy our inboxes and socials have […]

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Understanding Conversion Motivation

What tips stock markets into freefall isn’t economic data, its […]

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Baby Boomers fighting for survival

On the 25th of December 2019,  a whole group of […]

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Relationships will mean more, and a flight to quality

In the pre-confinement world, consumers became very transactional; chasing deals […]

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The subtle art of decluttering your inbox through Gmail

Did you know 20% of the world’s population are active […]

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What is a loyalty program anyway…?

Here is my simplistic definition…  “A loyalty program” is a […]

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Using behavioural tools to sell wine

Over the past couple of years at Digital Alchemy, we […]

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How ROI is making Marketing dumber

Twenty years ago, marketing was broadly regarded as the ‘Colouring […]

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Why loyalty programs fail & 6 ways to fix them

Loyalty programs are like bottoms these days, everyone has one. […]

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Sparking Marketing Cloud Joy with Marie Kondo

By now, Marie Kondo, the ubiquitous author and star of […]

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Data Enrichment: How to Add Value to Existing Customer Data

In today’s competitive environment, customer data has the potential to […]

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Retail Reciprocity: Bricks to Clicks

At first glance, Home Hardware’s locations, might appear to be […]

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Social Sharing: A Proven Way to Increase Customer Engagement

As the name suggests, ‘social sharing’ refers to the act […]

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Framing in marketing: back to basics

First defined by Israeli psychologists Daniel Kahneman and Amos Tversky […]

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Hurry up, limited time only! How to use the scarcity effect in marketing

 I’m sure you can recall a time when you were […]

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Unravelling the myth of best day and time to send emails

It’s no secret that we marketers attempt to analyse every […]

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Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance

Insurance marketers have been dealt a challenging hand. Unlike high […]

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3 reasons why you don’t get value out of your data & how to fix it.

It’s much easier to collect data than it is to […]

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