The future is here: using data in telcos to enhance customer experience
The ability to deliver a seamless customer experience in an […]
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Case Study: Propensity Modelling Helped Boost ROI over 3000 %
Identifying imminent marketing opportunities based on events or changes in […]
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Data-Driven Marketing Trends in 2016
Data-driven marketing goes from strength to strength and the demand […]
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Why do some next best conversation programs work better than others?
Who hasn’t heard of “next best conversation” strategy? Nowadays it’s […]
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Experience is The New Brand
Long before that ubiquitous brand advertised that “things go better […]
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The Customer is King: How to Design a Consumer-Centric Experience in a Multi-Channel World
The most important lesson from the digital transformation of markets […]
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[Infographic] Marketing Campaign Makeover: What’s In vs. What’s Out
Marketing technology evolves at a rapid rate and even influences […]
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Turning Data into Valuable Customer Insight
Customer experience is no longer a buzzword – it is […]
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Using Personalisation and Analytics to Drive Better Results
Consumers are creating their own personal experiences online and expect […]
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How to Tell What Your Customers Want without Asking Them
Often marketers like to think they know what their customers […]
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5 Mistakes that Ruin Your Multichannel Marketing
Multichannel or cross channel marketing has transformed the way we […]
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7 Steps towards Personally Talking to Millions of Customers at Once
Imagine this… Your customer is walking into the store with […]
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