Category: Marketing Automation

The future is here: using data in telcos to enhance customer experience

The ability to deliver a seamless customer experience in an […]

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Case Study: Propensity Modelling Helped Boost ROI over 3000 %

Identifying imminent marketing opportunities based on events or changes in […]

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Data-Driven Marketing Trends in 2016

Data-driven marketing goes from strength to strength and the demand […]

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Why do some next best conversation programs work better than others?

Who hasn’t heard of “next best conversation” strategy? Nowadays it’s […]

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Experience is The New Brand

Long before that ubiquitous brand advertised that “things go better […]

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The Customer is King: How to Design a Consumer-Centric Experience in a Multi-Channel World

The most important lesson from the digital transformation of markets […]

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[Infographic] Marketing Campaign Makeover: What’s In vs. What’s Out

Marketing technology evolves at a rapid rate and even influences […]

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Turning Data into Valuable Customer Insight

Customer experience is no longer a buzzword – it is […]

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Using Personalisation and Analytics to Drive Better Results

Consumers are creating their own personal experiences online and expect […]

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How to Tell What Your Customers Want without Asking Them

Often marketers like to think they know what their customers […]

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5 Mistakes that Ruin Your Multichannel Marketing

Multichannel or cross channel marketing has transformed the way we […]

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