Category: Marketing Automation

To create long-term loyalty…
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7 Steps towards Personally Talking to Millions of Customers at Once

Imagine this… Your customer is walking into the store with […]

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Targeting is important…
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The (Ugly) Truth of the Loyalty Point Program: What Marketers Say VS What Customers Hear

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We are living in a very competitive environment
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Looking for Growth? It’s in Your Data!

In a nutshell, growth revolves around three activities – “get” new customers, “keep” current […]

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Breaking with Tradition: What more can you expect from a loyalty program?

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If you can deliver the benefit to somebody in the right context…
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The more generic your offers are…
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We can’t rely anymore on pushing the stuff out via whatever channel
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5 CRO Myths Debunked: A quick guide to higher conversion rate

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How marketing automation powers your campaign

If your message doesn’t get read, it won’t get a […]

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As long as your message is relevant…
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You can increase the level of communication…
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5 Tips to increase response rate through multi-channel marketing

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Unveil the power of real-time marketing in 1 minute

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Enhance your marketing campaign performance

Every customer has their own channel preference, not to mention […]

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The future of direct marketing

Marketing automation has changed the direct marketing discipline by allowing […]

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The power of real-time marketing

More and more marketers are moving towards real-time marketing because […]

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How to deal with (big) data

People are willing to provide data easier than before. This […]

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