The (Ugly) Truth of the Loyalty Point Program: What Marketers Say VS What Customers Hear

The loyalty point program is one of the most common schemes to build customer loyalty. But “What marketers say” could actually be different from “What customers hear”. Come and check out this slide for the truth behind this well-known program.

[slideshare id=50032471&doc=theuglytruthoftheloyaltypointprogramwhatmarketerssayvswhatcustomershear-150701033102-lva1-app6891]

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