Are you in the business world and wondering what technological […]

An engaged audience is critical to any brand’s marketing success. […]

THE nuances between different types of software platforms are extensive, and one […]

We unpack marketing analytics: what it is, why it’s important, […]

Telcos are confident they can monetize 5G core in the […]

Marketing automation handles time-consuming tasks, allowing business owners to hone […]

As we head toward the end of 2021, it’s been […]

The stakes are high for retailers: They need to deliver […]

Personalization at scale requires companies to take on the challenges […]

Good marketing is a critical piece of any successful business […]

Customer journey analytics tell you how customers are engaging with […]

If you want consistent Customer Experiences, you need both data […]

With pandemic concerns spurring the movement of customer interactions – […]

Lifecycle Marketing is due for some renovation! In the next […]

Not just for tech wonks: Benefits of a CDP explained […]

As one of the leading trends in technology, Artificial Intelligence (AI) continues to gain in popularity for marketers and sales professionals, and has grown to be an essential tool for brands that wish to provide a hyper-personalized, exceptional customer experience

I believe that containment will have a lasting impact on […]

Did you know 20% of the world’s population are active […]

Here is my simplistic definition…  “A loyalty program” is a […]

Over the past couple of years at Digital Alchemy, we […]

Twenty years ago, marketing was broadly regarded as the ‘Colouring […]

When discussing the concept of reciprocity, there are two main […]

Marketers around the world are increasingly looking towards artificial intelligence […]

With mobile phones being a key part of our daily […]