Category: Data Management

Consistency vs Relevance

For years now we have focused on delivering a consistent […]

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AIMIA, Aeroplan, Air Canada and the meaning of loyalty

For anyone following the news in our industry over the […]

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Digital Alchemy wins Bronze for Best Regional Recruitment Programme!

Digital Alchemy is proud to have won the bronze award […]

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Digital Alchemy’s uDecide® named Cloudera Certified Technology

uDecide®, our machine learning solution that helps you leverage your […]

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Asia Recruitment Awards

Digital Alchemy makes finalist for Best Regional Recruitment Programme in […]

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Where’s the truth in MarTech?

We live in a world where marketing changes in the […]

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Data strangling creative? What a load of BS

“Mate, of course data is important. But it can strangle […]

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4 reasons our new data breach legislation just doesn’t make the grade

February was a big month. The new data breach notification […]

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Romancing the customer: data driven marketing in the retail industry

Shopping is a lot like dating. You look around until […]

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Data-Driven Marketing Trends in 2016

Data-driven marketing goes from strength to strength and the demand […]

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[Infographic] Marketing Campaign Makeover: What’s In vs. What’s Out

Marketing technology evolves at a rapid rate and even influences […]

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Turning Data into Valuable Customer Insight

Customer experience is no longer a buzzword – it is […]

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Using Personalisation and Analytics to Drive Better Results

Consumers are creating their own personal experiences online and expect […]

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