How to Kick Ass with Scalable Personalised Marketing Campaigns
“Get closer than ever to your customers. So close that […]
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6 Key Digital Marketing Trends every Marketer should know about in 2017
There’s no doubt about it, 2016 has been an interesting […]
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Q&A: Digital Alchemy’s Regan Yan on why instant rewards need to play a greater role in today’s loyalty programmes
At the recent LEAD 2016, Asia’s premium event for the modern […]
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Are your email metrics holding you back?
Marketing strategy became dependent on metrics when marketers transitioned from […]
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Do you know me or do you just know my name?
Most companies spend a significant proportion of their budgets on […]
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5 ways AI is changing marketing – and why you should be worried if you’re on the sidelines
Elon Musk, owner of SpaceX, Tesla, and the only guy […]
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2 reasons why Trump is probably a better marketer than a lot of us
Why is Donald Trump winning the Republican Race and what […]
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My Marketing Automation Shame…
For over 12 years now, we at Digital Alchemy have built a […]
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Romancing the customer: data driven marketing in the retail industry
Shopping is a lot like dating. You look around until […]
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The future is here: using data in telcos to enhance customer experience
The ability to deliver a seamless customer experience in an […]
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Case Study: Propensity Modelling Helped Boost ROI over 3000 %
Identifying imminent marketing opportunities based on events or changes in […]
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Data-Driven Marketing Trends in 2016
Data-driven marketing goes from strength to strength and the demand […]
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Why do some next best conversation programs work better than others?
Who hasn’t heard of “next best conversation” strategy? Nowadays it’s […]
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