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Blogs Archive

Leveraging the ‘goal effect’: Loyalty Programs that work

September 7, 2018

“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing

August 30, 2018

The Sunk Cost Fallacy: A Marketing Opportunity

August 22, 2018

Hurry up, limited time only! How to use the scarcity effect in marketing

August 16, 2018

Unravelling the myth of best day and time to send emails

August 9, 2018

Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance

August 7, 2018

3 reasons why you don’t get value out of your data & how to fix it.

July 26, 2018

Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018

July 17, 2018

The Power of Loss Aversion in Marketing

July 12, 2018

Are you suffering from marketer’s Multiple Customer Personality Disorder?

July 5, 2018

Cutting through the Blockchain-based loyalty programs hype

July 3, 2018

AI won’t steal your marketing job, here’s why

June 26, 2018

Digital Alchemy makes finalist in the Loyalty & Engagement Awards 2018

June 13, 2018

Leveraging Social Proof to Increase Customer Engagement

June 6, 2018

Digital Alchemy bags SBR International Business Awards for Technology

May 22, 2018

The Paradox of Choice: Why less is more when it comes to engagement

May 22, 2018

Getting customers to say yes: The commitment principle

May 10, 2018

Relevance is king…right?!

April 25, 2018

Digital Alchemy Expands to North America

April 24, 2018

How Fast and Slow thinking influences customer engagement

April 24, 2018

Thank you for the birthday gifts offers

March 15, 2018

Dear Santa: Here’s Our Top 5 MarTech Wish List for 2018

December 20, 2017

Personalised marketing beyond ‘Hi % first_name %’

December 6, 2017

A Perfect Recipe for Success – Technology & Pizza

November 21, 2017