Category: Content Marketing

When more is more: 4 ways the Mere Exposure Effect can boost conversions

Have you ever been trawling through a hotel booking website, […]

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6 Ways to Increase Engagement With the Anchoring Bias

Imagine it’s 6.00pm and you’re on your way home after […]

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Social Sharing: A Proven Way to Increase Customer Engagement

As the name suggests, ‘social sharing’ refers to the act […]

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How Priming Influences Consumer Behaviour

On a scale of 1-10, how conscious would you say […]

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Framing in marketing: back to basics

First defined by Israeli psychologists Daniel Kahneman and Amos Tversky […]

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