Leveraging the ‘goal effect’: Loyalty Programs that work

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“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing

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The Sunk Cost Fallacy: A Marketing Opportunity

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Hurry up, limited time only! How to use the scarcity effect in marketing

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Unravelling the myth of best day and time to send emails

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Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance

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3 reasons why you don’t get value out of your data & how to fix it.

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Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018

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The Power of Loss Aversion in Marketing

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Are you suffering from marketer’s Multiple Customer Personality Disorder?

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Cutting through the Blockchain-based loyalty programs hype

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AI won’t steal your marketing job, here’s why

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