How Priming Influences Consumer Behaviour

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September 26, 2018

Framing in marketing: back to basics

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September 13, 2018

Leveraging the ‘goal effect’: Loyalty Programs that work

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September 7, 2018

“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing

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August 30, 2018

The Sunk Cost Fallacy: A Marketing Opportunity

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August 22, 2018

Hurry up, limited time only! How to use the scarcity effect in marketing

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August 16, 2018

Unravelling the myth of best day and time to send emails

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August 9, 2018

Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance

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August 7, 2018

3 reasons why you don’t get value out of your data & how to fix it.

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July 26, 2018

Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018

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July 17, 2018

The Power of Loss Aversion in Marketing

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July 12, 2018

Are you suffering from marketer’s Multiple Customer Personality Disorder?

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July 5, 2018