Automation by Design
How retailers can drive hyper-personalization at scale

To engage and convert today’s shoppers, retailers must create hyper-personalized experiences all along the customer journey. The big question is how. The answer: Automation by Design. This framework from Digital Alchemy, paired with SAS Customer Intelligence 360, makes it easy for retailers to accelerate sales and increase customer loyalty.

Hyper-personalization Accelerated

Automation by Design for Retailers

Do you need a blueprint to make hyper-personalization actionable and scalable? Download our e-book to learn how to efficiently implement hyper-personalization using SAS Customer Intelligence 360, so you can keep shoppers returning to your stores.

Defining Automation by Design

Automation by Design is a proven framework that simplifies and accelerates hyper-personalization, providing brands with tools, templates and practical guidance to grow their market position in a constantly shifting retail landscape.

Three Streams of Automation by Design

Data Model

Set the basis for outstanding outcomes: Simpler campaign designs, plus automated segmentation and pathways to match segments with the right campaign.

Marketing Design

Leverage hundreds of industry- specific, reusable templates and a behavioral framework based on psychological traits to deliver high-performing communications and always-on campaigns all automated and managed with Al-driven decisioning.

Optimization & Control

Construct data-driven optimizations to provide next-best offers, improve communication accuracy, and ensure communications are sent based on user-provided permissions.

Why Digital Alchemy and SAS?

Layering Digital Alchemy’s IP over a powerful multichannel marketing hub like SAS Customer Intelligence 360 can help retailers connect with their customers in real time to make more sales in every channel.

Three Streams of Automation by Design

As a SAS partner, Digital Alchemy combines more than 20 years’ worth of IP development with the creativity and expertise of over 250 global professionals.

Our Goal

to help marketing teams develop their capabilities and maximize their marketing ROI.

Ready to tackle hyper-personalization?

To learn how we can help you make the most out of your marketing investment by tailoring Automation by Design for your business, let’s have a conversation.

Intel Inside

Successful analytics initiatives require tight alignment between hardware and software in the hands of skilled technologists and strategists. That’s why the ongoing collaboration between SAS and Intel is so important for clients. Together, we know how to connect all the dots on analytics strategies to provide practical solutions that deliver real, measurable results – at any scale.

Want to know your marketing automation proficiency?

Take our FREE Automation by Design Assessment!