Are your campaigns triggering the right behaviors?
This mini case study reveals how a simple rewards campaign — powered by GenAI and rooted in behavioral science — led to a 2x lift in customer action for a coffee shop brand.
In this exclusive case study, we break down how psychological principles—like motivation, cognitive biases, and reward-driven design—can be applied in real-world campaigns using GenAI.
Real Use Case: Learn how a coffee shop campaign used bonus points to increase customer visits
Results You Can Use: See the exact tipping point where incentives triggered 2x behavioral lift
Behavioral Framework: Understand the B=MAT model (Behavior = Motivation + Ability + Trigger) in action
Why it Matters: Discover how to apply behavioral science to scale personalized engagement
What you’ll get inside:
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