Travel is picking up (international travel in particular). The Australian Bureau of Statistics has been reporting constant increases in both arrivals and departures in the last few months.
The same goes for hotel bookings. Hotels are gearing up to promote their properties. And the related loyalty schemes are making sure that guests keep on choosing their brands.
Digital Alchemy has been busy in this space with hotel chains and loyalty schemes. It is a complicated area for data, analytics and guest contact:
- Data may belong to different hotels; this affects consent.
- Analytics needs to identify multi-stay and multi-country patterns.
- Loyalty schemes are not omni-channel in every geography
We are proud that we have done well in this space. Please feel free to download a brief summary of our engagement in a large APAC organisation.