Event Details:

Topic of This Month: From unknown to first purchase: Accelerate Performance with Anonymous Buyer-Centric Multichannel Digital Marketing
Event name: DA Martech Breakfast (Singapore) – April Edition

Date: 4th April 2024
Time: 8:30 AM – 11:00 AM (Singapore time)
Location: Suntec City Convention Centre

Join Braze, the leading supplier of engagement technology solutions, and Digital Alchemy, the highly sought after martech solutions consultancy, to understand how the right technology, if used properly, can help you build real connections with your customers and accelerate your marketing performance, leading to exceptional revenue growth.

Discover the most effective approach to delivering real results across the acquisition, onboarding and activation journey, by driving higher quality prospects to your digital platforms and ensuring they convert and buy from you.

Learn the tips and tricks of hyper personalisation, campaign automation and data analytics that will deliver the results you need.

Answer questions such as:

  • How do I personalise the customer experience when I don’t know who they are?
  • How do I respond in real time across all my digital platforms, including website, mobile app, messaging, email and others?
  • What are the data implications for real time multi-channel personalisation and how can I use this to hyper-personalise customer interactions at scale?
  • How can I do all this cost effectively and repeatedly?

Ranya Arora

Senior Strategic Business Consultant, Braze

A part of Braze’s Strategic Consulting team, I specialise in unlocking the potential of customer engagement. My role involves collaborating with both new and established clients, crafting strategies tailored to their specific business requirements. Previously, I have worked across marketing roles in advertising, media buying and branding.

Jimmy Galloway

Customer Journey

Consultant, specialising in customer and commercial strategy and loyalty marketing. Before relocating to Singapore from the UK and joining Digital Alchemy, Jimmy managed the customer acquisition and retention strategy for Nectar at Sainsbury’s (FTSE 100 retailer). Nectar is one of the largest loyalty programs in Europe with over 21 million customers nationwide.

Chris Tew

Country Manager and Breakfast Chairman

Chris has been in the digital marketing space for over 25 years and has been involved in a wide cross section of marketing technology and strategy. Covering areas such as marketing automation, AI, digital channels, data analytics and gamification, Chris has always been at the heart of what’s current and how it can help organisations do better.

08:30 – 09:00Coffee and Buffet Breakfast
09:00 – 9:45Unknown to Known: How Reducing Anonymous Users Increases Personalization and Value By Braze
9:45 – 10:30Delivering on the promise of Multi-channel Hyper Personalisation – at scale By Digital Alchemy
10:30 – 11:00Networking

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