Topic of the month: Building Fandom: The Power of In-the-Moment Engagement
Date: 23 May 2024
Time: 7:30am – 9:30am Sydney
Location: JustCo – Level 20, 135 King Street Sydney 2000

Step into the future of customer engagement with our exclusive event! Embark on a transformative journey as we uncover the secrets behind crafting unforgettable “In the Moment” experiences. Join industry leaders Chris Davis, Head of Growth at A-Leagues; Chris Johnston, Senior Director – Regional Partnerships at Braze; and Jaypee Pulmano, Head of Data at Digital Alchemy, as they illuminate the path to revolutionising your strategies.

Prepare to dive deep into the realm of customer engagement, exploring the latest trends and conquering challenges head-on. Gain invaluable insights to elevate your approach and unlock new possibilities for your business. Whether engaging with known or anonymous customers, discover groundbreaking strategies that resonate with the heart of your audience.

Key Topics:

  • Latest trends and challenges in customer engagement
  • Strategies for engaging with known and anonymous customers
  • Unlocking new possibilities for your business
Our Speakers:

Chris Davis – APL

Head of Growth at A-Leagues

Having 11+ years experience across digital marketing functions, Chris has experience working within trading desks, agencies, consultancy, in-house and publisher side across a range of brands such as Ford, Coles, Optus, NAB, Officeworks and Vision Super, currently spearheading revenue growth for the A-Leagues Mens and Womens football competitions.

He is skilled in driving omni-channel campaign revenue growth through a best practice approach to data instrumentation and platform enablement across marketing and advertising technologies.

Chris is at his best when he’s maximising the data driven marketing engine room to deliver cross functional coordination across product, content, commercial and strategy teams, delivering on revenue targets.

Chris Johnston

Senior Director – Regional Partnerships at Braze

Chris has over 25 years experience in customer engagement and driving digital transformation for leading brands including Ticketek, Woolworths, Mitsubishi Motors, Universal Sony, and many more. Most recently, Chris was the GM Marketing for Ticketek, driving a digital transformation that capitalised on Ticketek’s rich customer data, delivered cross-channel campaign orchestration and introduced AI through Ticketek’s own event recommendation engine.

Jaypee Pulmano

Head of Data at Digital Alchemy

Jaypee’s 12 years of experience are rooted in multiple industry verticals – from retail, finance, insurance, and telecommunications to sports and entertainment, leisure and hospitality. Our chief of data has been weaving end to end MarTech solutions for over 20 businesses, with a laser sharp focus on making data, digital channels, marketing automation, reporting, and omnichannel integrations work together seamlessly across paid and owned platforms.


7:30 – 7:45Arrival Coffee, Breakfast Sliders, Pastry and Juice
7:45 – 8:00Introduction and Topic Overview
8:00 – 8:30A-Leagues Case Study on delivering In the Moment Experiences
8:30 – 9:00Braze discuss leveraging 1st Party Data to drive In the Moment engagement
9:00 – 9:30Q&A and Networking

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