Digital Alchemy teams with SAS

Analytics software provider SAS and Sydney-based marketing technology company Digital Alchemy have entered a formal arrangement to jointly market SAS Customer Intelligence 360 to marketers.

Digital Alchemy, a marketing service provider with over 16 years of strategic customer engagement and MarTech experience are announcing their latest partnership with SAS to address a gap in the market where organisations holding very large data sets (of half a million and beyond) but don’t necessarily have extensive technical resources, want a proven and scalable digital customer marketing solution to grow their business.

This formal partnership will see Digital Alchemy and SAS go to market jointly with the SAS Customer Intelligence 360 suite, which combines digital interactions and traditional data sources across all inbound and outbound channels to give marketers a complete view of individual customers.

“We have been using SAS since we started in 2003 so we already know the SAS technology well, and we know their people,” said Digital Alchemy ANZ General Manager, William Natalegawa.

“Digital Alchemy has a great reputation for successfully marrying marketing knowhow with technical excellence,” said SAS Australia and New Zealand Director of Alliances and Channel, Dermot McCutcheon.

We look forward to a mutually rewarding relationship at a time when marketing solutions are increasingly enhanced by artificial intelligence and machine learning.

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