Why AI in marketing fails & 3 steps to fix it

Read More »

February 14, 2019

The Power of ‘Defaults’ in Marketing

Read More »

February 7, 2019

What’s next: 3 key MarTech trends to act on in 2019

Read More »

December 27, 2018

AI is Getting More Emotional: Adding Psychology to Marketing Automation

Read More »

October 17, 2018

Social Sharing: A Proven Way to Increase Customer Engagement

Read More »

October 10, 2018

How Priming Influences Consumer Behaviour

Read More »

September 26, 2018

Framing in marketing: back to basics

Read More »

September 13, 2018

Leveraging the ‘goal effect’: Loyalty Programs that work

Read More »

September 7, 2018

“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing

Read More »

August 30, 2018

The Sunk Cost Fallacy: A Marketing Opportunity

Read More »

August 22, 2018

Hurry up, limited time only! How to use the scarcity effect in marketing

Read More »

August 16, 2018

Unravelling the myth of best day and time to send emails

Read More »

August 9, 2018