Consumers will live more simple lives
I believe that containment will have a lasting impact on consumer behaviour. The generation who...
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How COVID-19 has affected Consumer Habits
With the ongoing COVID-19 crisis peaking around the world, we see many of our clients'...
Acquisition just got harder
When confinement ends there is likely to be a long period of subdued economic activity, ...
Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.
SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider with over 16 years of...
The subtle art of decluttering your inbox through Gmail
Did you know 20% of the world’s population are active users of Gmail? Out of...
Using behavioural tools to sell wine
Over the past couple of years at Digital Alchemy, we have been working on developing...
How ROI is making Marketing dumber
Twenty years ago, marketing was broadly regarded as the ‘Colouring In Department’, noted for an...
Why loyalty programs fail & 6 ways to fix them
Loyalty programs are like bottoms these days, everyone has one. Retailers, airlines, banks, telco’s, coffee...
Sparking Marketing Cloud Joy with Marie Kondo
By now, Marie Kondo, the ubiquitous author and star of Netflix fame, has inspired you...