When more is more: 4 ways the Mere Exposure Effect can boost conversions
Have you ever been trawling through a hotel booking website, trying to decide upon the...
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How to Turn Your Data Into Gold With Machine Learning
We have never actually liked the term ‘Big Data’ at Digital Alchemy. The term implies...
Why Marketers Use AI for Customer Targeting
Cast your mind back to the latest media article that inspired you. When considering who to...
Retail Reciprocity: Bricks to Clicks
At first glance, Home Hardware's locations, might appear to be unlikely bastions of a brand...
6 Ways to Increase Engagement With the Anchoring Bias
Imagine it’s 6.00pm and you’re on your way home after a long day at the...
AI is Getting More Emotional: Adding Psychology to Marketing Automation
As any marketer worth his salt knows, AI and Machine Learning are no longer the...
Social Sharing: A Proven Way to Increase Customer Engagement
As the name suggests, ‘social sharing’ refers to the act of social media users sharing...
How Priming Influences Consumer Behaviour
On a scale of 1-10, how conscious would you say you are in your purchasing...
Framing in marketing: back to basics
First defined by Israeli psychologists Daniel Kahneman and Amos Tversky in the 1970s, the ‘framing...
Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. Whether you are using the...