AI is Getting More Emotional: Adding Psychology to Marketing Automation
As any marketer worth his salt knows, AI and Machine Learning are no longer the...
- All
- Brand Loyalty
- Content Marketing
- Customer Engagement
- Customer Targeting
- Data Analytics
- Data Management
- Digital Marketing
- Inbound Marketing
- Marketing Automation
- Marketing Optimisation
- Marketing Technology
- Multichannel
Social Sharing: A Proven Way to Increase Customer Engagement
As the name suggests, ‘social sharing’ refers to the act of social media users sharing...
How Priming Influences Consumer Behaviour
On a scale of 1-10, how conscious would you say you are in your purchasing...
Framing in marketing: back to basics
First defined by Israeli psychologists Daniel Kahneman and Amos Tversky in the 1970s, the ‘framing...
Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. Whether you are using the...
“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists are unpredictable, careless and blasé....
The Sunk Cost Fallacy: A Marketing Opportunity
Have you ever gone to the cinema psyched up to watch the latest big movie...
Hurry up, limited time only! How to use the scarcity effect in marketing
I’m sure you can recall a time when you were booking your next vacation, daydreaming...
Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every little piece of information in...
Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance
Insurance marketers have been dealt a challenging hand. Unlike high transaction frequency industries such as...