Why AI in marketing fails & 3 steps to fix it
Marketers around the world are increasingly looking towards artificial intelligence (AI) as a means of...
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The Power of ‘Defaults’ in Marketing
With mobile phones being a key part of our daily lives, you would imagine that...
Delivering a ‘wow’ customer experience with the Peak-End rule
Throughout our lives, each and every one of us will experience a number of significant...
What’s next: 3 key MarTech trends to act on in 2019
With 2018 almost coming to its end, it’s time to start making those New Year’s...
Data Enrichment: How to Add Value to Existing Customer Data
In today’s competitive environment, customer data has the potential to be your organisation’s most valuable...
When more is more: 4 ways the Mere Exposure Effect can boost conversions
Have you ever been trawling through a hotel booking website, trying to decide upon the...
How to Turn Your Data Into Gold With Machine Learning
We have never actually liked the term ‘Big Data’ at Digital Alchemy. The term implies...
Why Marketers Use AI for Customer Targeting
Cast your mind back to the latest media article that inspired you. When considering who to...
Retail Reciprocity: Bricks to Clicks
At first glance, Home Hardware's locations, might appear to be unlikely bastions of a brand...
6 Ways to Increase Engagement With the Anchoring Bias
Imagine it’s 6.00pm and you’re on your way home after a long day at the...