Author: yui

Navigating the Maze of Personalisation Technology Without the Overwhelm

In an era where customer expectations are at an all-time […]

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Introducing DA Academy: Shaping the Future of Marketing Automation Education

Since its inception in 2003, Digital Alchemy has established itself […]

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Why Customer Lifecycle Management Matters: Insights from MoEngage’s Customer Engagement Leadership Program

Understanding and optimising the customer lifecycle is paramount for marketing […]

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How Marketing Automation Can Help To Close More Sales

Many companies still handle most sales tasks manually, which consumes […]

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