CEO and Director
Since founding Digital Alchemy in 2003, Regan has grown the company globally, becoming a leading expert in data-driven marketing. He has also held key roles at Persona Asia and Multinet System, and he stays energetic through extreme sports.
CTO and Director
Julian has spent 30 years mastering marketing database specialisation, crafting innovative solutions in data, database design, and analytics. With a background in computing and mathematics from the University of Technology Sydney, he has made significant contributions at Multinet, Clemenger Proximity, and Acxiom, earning a reputation as Digital Alchemy's quiet achiever with exceptional skills.
Head of Commercial and Finance
Julie-Anne joined Digital Alchemy in 2006 in its Analytics team, and over the years has rotated through and led each of the Analytics, Client Services, Commercial, Operations, and Finance divisions. She currently retains carriage and is accountable for Finance, Commercial, Business Planning, and Operations across the Digital Alchemy group, and spearheads all strategic initiatives including M&A structuring, due diligence, and negotiations. She holds degrees in Actuarial Studies and Mathematics from UNSW.
Head of Legal
Aviva holds a dual degree in law and commerce from UNSW and started her career in intellectual property litigation at Freehills (now Herbert Smith Freehills). She later moved to in-house legal work for a major Australian telecom provider and joined Digital Alchemy in 2011 as the company's first lawyer, playing a key role in its expansion across five continents.
Head of Operations
Farooq has specialized in marketing automation and operations since 2009, connecting strategy with execution for marketing communications. Experienced in leading global teams, he develops scalable operational frameworks for businesses of all sizes. Farooq excels at solving core business problems by designing and implementing the right operating models and processes to drive business impact.
Head of Data
Jaypee's 12 years of experience are rooted across multiple industry verticals. He has been weaving end-to-end MarTech solutions for over 20 businesses, with a laser-sharp focus on making data, digital channels, marketing automation, reporting, and omnichannel integrations work together seamlessly across paid and owned platforms.
Head of Finance
Vivian holds a dual degree in Actuarial Studies and Commerce from UNSW and commenced her career as an accountant. She joined Digital Alchemy in 2006 within the Analytics team and has since progressed through key leadership roles across the Analytics, Operations, Commercial, and Finance divisions. Vivian is both CPA and AIA.
Consultancy Lead
Eddie has 2 decades of marketing experience spanning all facets of marketing from creative, branding, traditional, and digital marketing. Having spent a decade at Digital Alchemy, his expertise is in CRM Marketing Strategy for Marketing Automation.
Digital Alchemy Singapore
Chris Tew excels in optimising marketing automation and crafting impactful campaigns across Singapore and KL. Known for his expertise in cross-cultural consumer behavior and personalized client strategies, he offers insightful analytics and forecasts the future of AI in marketing, providing valuable competitive advantages.
Digital Alchemy Australia & New Zealand
With over 15 years of experience in marketing technology and customer experience, Fatimah specializes in optimising client data and MarTech infrastructure to create hyper-personalized campaigns and improve marketing strategies. She leads diverse teams and manages key client relationships in her role.
Digital Alchemy Thailand
May leads Business Development at Digital Alchemy Thailand, with 15 years of experience in Marketing Strategy and Analytics, and a background in Travel & Hospitality. His career shift to a global SaaS company allowed him to consult with luxury hotels across Thailand, and he enjoys long road trips in his free time.
Digital Alchemy Latin America
Raúl serves as the Mexico Country Lead at Digital Alchemy, driving marketing technology consulting, implementations and operations across Latin America (except Brazil).
With 12 years of experience in marketing automation and digital marketing, he ensures hyper-personalised and high-performing marketing communications.
Digital Alchemy China
With over 15 years of experience in the data-driven marketing industry, Roger specialises in full-stack marketing automation solutions and data platform architecture. He has led multiple large-scale projects serving more than 10 million users, helping clients build effective digital capabilities and achieve impactful enterprise transformation.
Digital Alchemy North America
Enterprise Sales & Solutions
Brad brings 20 years of experience in MarTech, AdTech, and digital media planning and strategy to his role leading Digital Alchemy’s North American expansion. He has driven go-to-market growth, forged strategic partnerships, and delivered enterprise solutions for Fortune 500 brands. His expertise spans customer data platforms, marketing orchestration, personalization at scale, and retail media — helping organizations unlock measurable value from complex technology investments.
