Implementing a marketing technology is relatively simple, but making it work to meet your objectives is particularly challenging. That’s why a lot of organisations are left stranded with a martech stack that they have little clue how to operate or manage.
Established in 2003, Digital Alchemy started modestly in Sydney, AU. Shifting from generic marketing, we recognized the diminishing tolerance for irrelevant interactions.
While automating marketing execution is straightforward, the real challenge lies in targeting and personalizing content. AI is crucial in managing data for individualized interactions. Emphasizing genuine connections, we advocate for a more humanized marketing approach, using technology as an enabler.
At Digital Alchemy, we term this philosophy ‘Dynamic Decisioning,’ striving to reintroduce a personal touch to marketing in a tech-driven era.
Experience actively solving marketing problems.
Global resources who work along side you
Global resources who work along side you
Global resources who work along side you
Back in 2003, there was no real market for what we do today. Regan and Julian founded Digital Alchemy with a vision to drive customer-centric transformation by automating a frictionless synergy between data intelligence and dynamic decisioning.
With this in mind we have invested heavily in areas that have helped answer the biggest pain points of our clients and the industry.
By establishing a trusted partner relationship with each of our clients, we continue on a mission to achieve shared goals through customer-centric decisioning and transforming their communications.
Digital Alchemy is made up of a team that consistently works with you every step of the way. Implementing a marketing technology is relatively simple, but making it work to meet your objectives is particularly challenging. That’s why a lot of organisations are left stranded with a martech stack that they have little clue how to operate or manage.
Not when you work with Digital Alchemy, with us you get a partner who works alongside you and puts your success first. We just can’t afford to let you implement a tool before creating a clear customer strategy, move forward when you don’t understand what you’re implementing, or sell you a tool you don’t actually need.
We want to make it a success as much as you do. To start out right with a marketing solution that helps you move forward.
Over 20 years of business, we have done the work in various industries such as BFS, Fintech, Retail, Telco, Insurance, Hospitality, Airline, Entertainment, and etc.
Deliver business strategy through automation at scale by optimizing data, technology and process to drive customer centric outcomes.
With over 250 who are expert in • Marketing Data/Strategy • MarTech Implementation/ Remediation • Campaign Operations
Operation hub is in BKK with tons of well trained & certified resources of all major technologies who are our partners.
Main focus on our clients' needs and provide the consultation together with services to ensure the success.
Our global teams operate centers of excellence for top solutions. BKK is our Analytics & Operational Hub supporting CN, US & MX for tech support and campaigns. AU focuses on strategic & technical advisory, and SG ensures client success.
CEO and Director
Since founding Digital Alchemy in 2003, Regan has grown the company globally, becoming a leading expert in data-driven marketing. He has also held key roles at Persona Asia and Multinet System, and he stays energetic through extreme sports.
CTO and Director
Julian has spent 30 years mastering marketing database specialisation, crafting innovative solutions in data, database design, and analytics. With a background in computing and mathematics from the University of Technology Sydney, he has made significant contributions at Multinet, Clemenger Proximity, and Acxiom, earning a reputation as Digital Alchemy's quiet achiever with exceptional skills.
Head of Commercial and Finance
Julie-Anne joined Digital Alchemy in 2006 in its Analytics team, and over the years has rotated through and led each of the Analytics, Client Services, Commercial, Operations, and Finance divisions. She currently retains carriage and is accountable for Finance, Commercial, Business Planning, and Operations across the Digital Alchemy group, and spearheads all strategic initiatives including M&A structuring, due diligence, and negotiations. She holds degrees in Actuarial Studies and Mathematics from UNSW.
Head of Legal
Aviva holds a dual degree in law and commerce from UNSW and started her career in intellectual property litigation at Freehills (now Herbert Smith Freehills). She later moved to in-house legal work for a major Australian telecom provider and joined Digital Alchemy in 2011 as the company's first lawyer, playing a key role in its expansion across five continents.
Head of Operations
Farooq has specialized in marketing automation and operations since 2009, connecting strategy with execution for marketing communications. Experienced in leading global teams, he develops scalable operational frameworks for businesses of all sizes. Farooq excels at solving core business problems by designing and implementing the right operating models and processes to drive business impact.
Head of Data
Jaypee's 12 years of experience are rooted across multiple industry verticals. He has been weaving end-to-end MarTech solutions for over 20 businesses, with a laser-sharp focus on making data, digital channels, marketing automation, reporting, and omnichannel integrations work together seamlessly across paid and owned platforms.
Head of Consultancy
Eddie has over two decades of marketing experience spanning all facets of marketing from creative, brand, traditional, and digital disciplines across multiple industries and Fortune 50 enterprises. Having spent the past decade at Digital Alchemy, his expertise is in CRM Marketing Strategy and Marketing Automation, helping organisations design data-driven lifecycle programs that drive customer engagement, loyalty, and long-term value.
Head of Finance
Vivian holds a dual degree in Actuarial Studies and Commerce from UNSW and commenced her career as an accountant. She joined Digital Alchemy in 2006 within the Analytics team and has since progressed through key leadership roles across the Analytics, Operations, Commercial, and Finance divisions. Vivian is both CPA and AIA.
Head of People
May leads People globally at Digital Alchemy, guided by a belief that the People function works behind the scenes, creating clarity and removing obstacles so others can thrive. With over 10 years of experience across learning and development, education, tourism, and hospitality, she focuses on building environments where people can grow with ownership and purpose. Her work centres on enabling, supporting, and developing people to do their best work. At Digital Alchemy, people are not a function to manage, but the reason the organisation exists.
Digital Alchemy ASEAN
Chris Tew excels in optimising marketing automation and crafting impactful campaigns across Singapore and KL. Known for his expertise in cross-cultural consumer behavior and personalized client strategies, he offers insightful analytics and forecasts the future of AI in marketing, providing valuable competitive advantages.
Digital Alchemy Thailand
May leads Business Development at Digital Alchemy Thailand, with 15 years of experience in Marketing Strategy and Analytics, and a background in Travel & Hospitality. His career shift to a global SaaS company allowed him to consult with luxury hotels across Thailand, and he enjoys long road trips in his free time.
Digital Alchemy Latin America
Raúl serves as the Mexico Country Lead at Digital Alchemy, driving marketing technology consulting, implementations and operations across Latin America (except Brazil).
With 12 years of experience in marketing automation and digital marketing, he ensures hyper-personalised and high-performing marketing communications.
Digital Alchemy North America
Enterprise Sales & Solutions
Brad brings 20 years of experience in MarTech, AdTech, and digital media planning and strategy to his role leading Digital Alchemy’s North American expansion. He has driven go-to-market growth, forged strategic partnerships, and delivered enterprise solutions for Fortune 500 brands. His expertise spans customer data platforms, marketing orchestration, personalization at scale, and retail media — helping organizations unlock measurable value from complex technology investments.
Making a difference is also our outlook on life.That’s why we established Digital Alchemy Care along with our employees, to actively narrow the opportunity gap for the underprivileged.
Karma Cycle is Digital Alchemy’s commitment to keeping plastic out of landfills and turning it into something that lasts. Through research and innovation, we are developing recycled plastic bricks with the goal of building homes for the underprivileged.
The L.I.F.E Program reflects Digital Alchemy’s belief that learning should go beyond textbooks. We support hands-on education in rural Thailand to help children build confidence, practical skills, and a stronger future for their communities.
For more than 18 years, Digital Alchemy has proudly supported Baan Saan Rak, a foster care home in Chiang Rai.
Our long-term commitment helps provide daily care, education, and a safe place for children in need.
Digital Alchemy measures and reports its greenhouse gas (GHG) emissions annually to ensure transparency.
Our Dynamic Decisioning solution is powerful regardless of whether you want to use it within a combined end-to-end solution, or a plug and play engine to your existing solution/ platform.
Diagnose your marketing automation and scale in a few simple steps.
