Digital Alchemy | Why Every Propensity Model Is Now Broken
Take on the future of marketing with our scalable solutions.
23429
page-template,page-template-full_width,page-template-full_width-php,page,page-id-23429,cookies-not-set,ajax_updown_fade,page_not_loaded,,qode-theme-ver-11.1,qode-theme-digital alchemy,elementor-default,elementor-kit-23588
[vc_row row_type=”parallax” parallax_content_width=”in_grid” text_align=”left” background_image=”23447″ full_screen_section_height=”no” section_height=”300″][vc_column][vc_separator type=”transparent” up=”88″][vc_separator type=”transparent” up=”8″]
[/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”80″ padding_bottom=”128″][vc_column width=”2/3″][vc_separator type=”transparent” up=”24″][vc_column_text] All models, be they economic models, infection models or marketing models are built on a set of assumptions. [/vc_column_text][vc_separator type=”transparent” up=”8″][vc_separator type=”transparent” up=”8″][vc_column_text]Those assumptions help to simplify the model building process. For example, if you are building a marketing model you will generally make the following assumptions (even if you don’t know you are making these assumptions). [/vc_column_text][vc_separator type=”transparent” up=”8″][vc_separator type=”transparent” up=”8″][vc_column_text]To help guide you through today’s new world and tomorrow’s new economy, we’ve assembled insights around 8 key assumptions that we believe would impact your propensity modelling. [/vc_column_text][vc_separator type=”transparent” up=”8″][vc_separator type=”transparent” up=”8″][vc_column_text]Let these insights be your guide as you craft – and recraft – your marketing or analytics. You can download our comprehensive infographic to know more detailed explanation now. 

[/vc_column_text][vc_separator type=”transparent” up=”8″][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1500886689131{background-color: #f9f9f9 !important;}”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]

Download Why Every Propensity Model Is Broken Infographic 

[/vc_column_text][vc_separator type=”transparent” up=”24″][vc_column_text]
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]