Digital Alchemy | Weight Watchers Creates a Single Customer View
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Weight Watchers Creates a Single
Customer View

Recent statistics by the Australian Institute of Health and Welfare indicate that two-thirds of the Australian population is now overweight or obese. In order to better understand their customers’ needs, Weight Watchers recently consolidated their data sources to create a Single Customer View (SCV).

 

By better understanding the member data already on hand, Weight Watchers was able to develop a more holistic understanding of their customers, thus enhancing the overall customer experience. This procedure allowed Weight Watchers to create new direct marketing opportunities in just six weeks.

Download the Weight Watchers Case Study