Designed to support you - strategically, operationally, and technically.

“Success for us is not the implementation of your shiny new platform but executing 1000’s of campaigns to targeted groups of customers and we won’t quit until you get there.”

Regan Yan
Managing Partner

What is Automation by Design?

A mindset & framework to design all the components of marketing towards creating automated hyper personalized marketing at scale.

Industry-specific libraries to support data management, campaigns growth and hyper-personalization.

  • Constantly looking for ways to improve our work.
  • Understanding how our every day work, fits into Automation by Design.
  • Thinking about how do things in a way that builds and scales automation.
  • Knowing how what you do, fits with others.
  • Executes with no human intervention.
  • Curated content and offers for each individual customer.
  • 1000’s of executions per month

Data and Technology

We set a Foundation for outstanding success.

  • Marketing Automation Platform Assessment
  • Fit for Purpose Data Assessment
  • Data Strategy & Data Governance Framework
  • Channel Technology Assessment
  • Marketing Automation Platform Implementation
  • Platform Integrations
  • Data Cloud Integrations into MA Platforms
  • CDP and Data Platform Implementations
  • Real Time Data Streaming and Instrumentation
  • Marketing Automation Platform Administration and Customization
  • On-Prem and Cloud Database Management and Optimization
  • Continuous Data Model Enhancement
  • Real Time Data Streams Management and Optimization

Marketing Design

Industry specific Interaction Libraries enable rapid builds

56 Tools

in our behavioral tool framework, engaging your customer with different messaging & tones.

300+ Libraries

in industries such as banking, financial services, retail, telecommunications, Insurance.

  • Campaign x Customer Journey Assessment
  • Personalization Capability Assessment
  • Data Driven Marketing Assessment
  • Experimentation Led Marketing Framework
  • Inter Platform Campaign Migration
  • Campaign and Dynamic Customer Journey Design
  • Industry Focused Campaign Library Set Up
  • Segment and 1:1 Personalisation Capability
  • Progressive Behavioural Profiling Capability
  • Campaign Design and Development
  • Campaign Deployment, Support & Monitoring
  • Incident Management
  • Localized Compliance & Regulatory Governance
  • Campaign Experimentation and Optimization

Optimization

Customer Level Optimization creates efficiency & drives campaign performance

170%

increase in performance

  • Frequency x Engagement Analysis
  • Experimentation and Optimization Framework
  • AI/ML Strategy for Marketing Automation & Personalization
  • Audience Segmentation Strategy
  • Reporting and Dashboards
  • Contact Strategy Implementation
  • Dynamic AI Decisioning Models
  • Next Best Action + Offer Models
  • Campaign Performance Reporting
  • Insights Driven Experimentation and Optimisation
  • Contact Strategy Optimisation
  • Model Tuning & Optimization
  • Response Analysis Reporting
  • Customer Engagement Reporting

Blog

Insights, Ideas, and Impactful Marketing

Check out our latest client success stories, insights, infographics, videos, and other information.

Our end-to-end solution offerings are designed to support you

AI-driven decisioning

Conversations At Scale

Hyper-personalization

True multi-channel orchestration

Our Dynamic Decisioning solution is powerful regardless of whether you want to use it within a combined end-to-end solution, or a plug and play engine to your existing solution/ platform.

Diagnose your marketing automation and scale in a few simple steps.

Want to know your marketing automation proficiency?

Take our FREE Automation by Design Assessment!