Small guys are always in a battle against the big guys. Small retailers battle Walmart, but in banking, it’s a bit different. Small banks have similar products as large banks, but lack the same resources to support them, and have the same regulatory compliance obligations. This makes small-scale banking challenging. A large bank will have an army of data analysts and the scale to offshore, while smaller banks have small local teams. Same business problems, same work, fewer resources.

So the problem we are trying to solve is a large bank marketing capability with a small bank feel and scale. Global banking expertise, local execution. As we have worked with banks from Asia to Latin America and from Australia to India, what we found is that there is remarkable similarity. The products vary slightly and the marketing propositions change, but the segmentation and analytics are remarkably similar.

To be clear, it is not a technology problem. Very often, the implementation of martech is seen as a solution looking for a problem, but this is not that. This is a framework that solves the banking customer business problem. The framework has 20 prebuilt models, 300 campaigns in a library and 5 customer segmentations. Bringing together 20 years of global banking experience, coupled with a global capability to deliver.

Our aim isn’t to make you like the big banks, but to give you options: to give you the firepower you need to serve your customers using the same sophisticated frameworks and techniques, delivered in a way that is sympathetic to your brand and your unique customer relationship.

Implementation success doesn’t automatically lead to business success. Implementation doesn’t create any business value; it simply makes success possible. Leveraging that possibility is what separates sheep from goats. We don’t dump and run; we will work alongside you to build capability, execute and evolve.

Team stability makes institutional memory fragile; years of progress can be erased with a single resignation. Partnering with Digital Alchemy provides you with someone to lean on when you are short of resources and a backup storage for your institutional memory should yours suddenly be erased.

Sometimes, small banks rarely lack strategic vision; they sometimes have a technology issue, and most often, they are resource-constrained. Our banking accelerator is designed to enable your vision, leverage your technology and unblock your resource constraints through pre-built frameworks, models and campaigns.