Most loyalty programs drive transactions and inflate points, but fail to create true loyalty.
Senior leaders face a contradiction: existing programs don’t improve customer loyalty due to points inflation, disconnected service, and manual, backwards-looking decisions. Customers expect personalization but resent aggressive targeting, resulting in sales spikes without lasting relationships.
This is the loyalty illusion. You’re managing transactions, not relationships, which is why your efforts are hitting a ceiling. It’s why loyalty needs a strategic reset.
This is not another conversation about programs, perks, or promotions.
Discover how modern loyalty is forged with Agentic AI and intelligent agents, enabling contextual, predictive, and human-centric design.
Explore how loyalty increasingly happens outside of campaigns—in real-time service moments, decision points, and interactions where brands act on the customer’s behalf.
We’ll unpack how to design next-generation loyalty when intelligent agents sense context, anticipate needs, and support customers and frontline teams in the moments that matter.
Country Lead ASEAN,
Digital Alchemy
Country Lead ASEAN,
Digital Alchemy
Country Lead ASEAN,
Digital Alchemy
Country Lead ASEAN,
Digital Alchemy
By the end of the session, you’ll gain:
Loyalty is emotional, contextual, and predictive, not transactional.
Why current loyalty investments aren’t compounding value.
How to think about loyalty beyond points, tiers, and campaigns using intelligent agents
What leading brands are doing differently and why it works.
How to begin redesigning loyalty using Agentic AI without starting from scratch.
This is an in-person, curated session designed for senior leaders.
Reserve your seat to join peers redefining what loyalty means and how it’s delivered.
Date: 5 March 2026
Time: 11:00am – 2:00pm
Venue: Makati Shangri-La, Manila
| 11:00 – 11:30 am | Arrival & Brunch |
|---|---|
| 11:30 – 11:40 am | Opening Keynote |
| 11:40 – 12:00 pm | Session 1: Designing Predictive, Profile-Based Loyalty |
| 12:00 – 12:20 pm | Session 2: Next-Gen Loyalty: Service, Context & One-to-One Moments |
| 12:20 – 12:40 pm | Breakout Session |
| 12:40 – 01:20 pm | Session 3: Enabling Next-Gen Loyalty with Salesforce Agentic AI |
| 01:20 – 01:30 pm | Session 4: Case Study |
| 01:30 – 01:40 pm | Key Takeaways & Next Steps |
| 01:40 – 02:00 pm | Networking & Afternoon Coffee |
