Digital Alchemy | How To Boost ROI By Over 3000%
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In order to improve their return on investment, a leading Australian institution recently sought help in developing a series of propensity models for their home loan, savings and transaction account products.

By developing three propensity models, nine subsequent campaigns were implemented that were specifically targeted to their existing customer base. In turn, this financial institution was able to increase campaign responses by 100-300% and deliver a whooping 3146% return on investment.