A global fintech organisation was constrained by operational bottlenecks, reliance on manual processes, and a lack of campaign resources. These constraints limited their reach to only two channels (email and web) and restricted their output to just 30 campaigns per year.
To overcome these limitations, the organisation needed to undertake a major digital transformation project to re-platform away from Unica and migrate 800 existing campaigns.
Digital Alchemy partnered with the client to restructure their campaign framework and integrate their technology stack. By providing dedicated campaign consultancy and end-to-end services—spanning customer data insights, experience strategy, multi-channel integration, and execution—we built streamlined workflows to automate operations and connect disparate systems into a single platform.
The transformation enabled the fintech leader to drastically increase campaign velocity while reducing operational costs. By re-platforming and optimising their campaign structure, the client achieved massive scale, expanded channel reach, and eliminated legacy software overhead.
Expanded campaign output to 200 campaigns per month
Connected owned, paid, incentives, and modelling platforms
Improved and migrated to the new platform, creating 300 “always-on” campaigns within 2.5 months
Saved over $1.3 million by eliminating previous licensing fees
