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Most loyalty programs drive transactions and inflate points, but fail to create true loyalty.

Senior leaders face a contradiction: existing programs don’t improve customer loyalty due to points inflation, disconnected service, and manual, backwards-looking decisions. Customers expect personalization but resent aggressive targeting, resulting in sales spikes without lasting relationships.

This is the loyalty illusion. You’re managing transactions, not relationships, which is why your efforts are hitting a ceiling. It’s why loyalty needs a strategic reset.

What This Event Is About

Forget generic loyalty programs. This event, in partnership with Salesforce, is about discovering how you can drive genuine customer loyalty. Understand how loyalty is actually formed today through context, service, relevance, and timing.

Join the discussion and gain insights on:

  • Why traditional loyalty mechanics no longer scale
  • How to move toward an “invisible” loyalty that feels natural and effortless to your customers
  • Where loyalty is truly won or quietly lost in the modern customer journey
  • How AI and real-time decisioning can create hyper-relevant experiences
  • How leading brands are implementing next-generation loyalty without rebuilding everything

Meet Our Speakers

Chris Tew

Country Lead ASEAN,
Digital Alchemy

Chris Tew

Country Lead ASEAN,
Digital Alchemy

Chris Tew

Country Lead ASEAN,
Digital Alchemy

Chris Tew

Country Lead ASEAN,
Digital Alchemy

What You’ll Walk Away With

By the end of the session, you’ll gain:

A new loyalty mindset

Loyalty is emotional, contextual, and predictive, not transactional.

Clarity on what’s broken

Why current loyalty investments aren’t compounding value.

A practical design framework

How to think about loyalty beyond points, tiers, and campaigns.

Real-world success patterns

What leading brands are doing differently and why it works.

A clear next step

How to begin redesigning loyalty without starting from scratch.

Seats Are Limited

This is an in-person, curated session designed for senior leaders.
Reserve your seat to join peers redefining what loyalty means and how it’s delivered.

Reserve My Seat

Register by filling out the form.

Event Agenda

Date: 5 March 2026
Time: 11:00am – 2:00pm
Venue: Makati Shangri-La, Manila

View Event Timeline

11:00 – 11:30 am | Arrival & Brunch

11:30 – 11:40 am | Opening Keynote

11:40 – 12:00 pm | Session 1: Designing Predictive, Profile-Based Loyalty

12:00 – 12:20 pm | Session 2: Next-Gen Loyalty: Service, Context & One-to-One Moments

12:20 – 12:40 pm | Breakout Session

12:40 – 01:00 pm | Session 3: Making It Real With Salesforce Loyalty Management & Agentforce

01:00 – 01:20 pm | Session 4: What It Really Takes to Make Next-Generation Loyalty Work

01:20 – 01:30 pm | Key Takeaways & Next Steps

01:30 – 02:00 pm | Networking & Afternoon Coffee

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