Having shitty data doesn’t just waste your time; it bleeds budget through irrelevant targeting and rework, confuses teams with conflicting versions of the truth, destroys customer experience through embarrassing missteps, and limits growth because you can’t trust your numbers.
You wouldn’t want these to happen, right?
Now imagine…
You know exactly which customers to engage — and how.
Marketing and tech are aligned because they’re working from a single, reliable source of truth.
Your campaigns actually perform because they’re powered by accurate, timely data.
You can stop firefighting and focus on strategy, innovation, and ROI.
That’s the shift we’ll unpack in the pilot episode 1 of The Elephant in the Room series.
Whether you’re leading marketing, tech, CRM, loyalty, or CX, this session will help you:
Identify where your data quality issues are hiding.
Quantify the hidden cost of poor data hygiene.
Learn practical, cross-functional fixes that stick.
Understand how other leaders are solving the problem — without slowing down campaigns.
Heads & Directors of Data, Marketing, Technology/IT, CRM, Loyalty, and Customer Experience who want to turn their “dirty data” into a competitive advantage.
Date: [Insert Date]
Time: [Insert Time]
Location: [Insert Venue]
Stop working with shitty data. It’s time to fix the mess, reclaim your budget, and make data your competitive edge. Join the discussion and learn how!
