The Future of Banking Loyalty

If your loyalty strategy can be copied, it’s not a strategy.

Loyalty is no longer defined by rewards, tiers, or campaigns alone. As customer expectations evolve and AI reshapes how banks understand and engage customers, loyalty is becoming more intelligent, predictive, and deeply personalised.

Join a select group of senior banking leaders in Malaysia for an executive roundtable exploring how the next generation of loyalty is being built—from hyper-personalisation and predictive decisioning to AI-orchestrated customer journeys that strengthen relationships and drive long-term value.

Why Attend

This is not a product session. It’s a strategic executive discussion on what comes next for customer loyalty in banking. You’ll leave with practical perspectives on how to:

✓Create loyalty that’s harder to replicate Move beyond traditional rewards and campaigns toward differentiated customer relationships.
✓Identify and grow your most valuable customers Learn how predictive insights can uncover relationship potential earlier and guide more relevant engagement.
✓Deliver hyper-personalised experiences at scale Understand how intelligence-driven decisioning can make every interaction more timely, contextual, and valuable.
✓Orchestrate connected journeys across every touchpoint See how data, AI, and customer signals can work together to create seamless experiences across digital and human channels.
✓Drive sustainable growth while protecting margin Explore practical approaches to increasing relationship value through smarter engagement, not simply greater incentives.

Who Should Attend

This session is curated for senior decision-makers responsible for growth, customer strategy, and transformation: CMOs, CIOs, Heads of Retail Banking, Digital, Data/Analytics, Wealth, and CX.

Meet the Panel

Christian Peter

Executive Director,
SULONA International Association for Digital Driven Innovation e.V.

Christian has been managing successful customer-focused digitalization projects for more than 15 years. He is a sought-after international sparring partner and keynote speaker. He has extensive experience as an executive in charge of sales management and marketing. After several years in consulting and sales at a major German bank, he expanded its sales management and supported numerous change processes. In his last role, he designed and implemented an award-winning marketing engine.

Eddie Lui

Head of Loyalty and Consultancy at Digital Alchemy

Eddie has over two decades of marketing experience spanning all facets of marketing from creative, brand, traditional, and digital disciplines across multiple industries and Fortune 50 enterprises. Having spent the past decade at Digital Alchemy, his expertise is in CRM Marketing Strategy and Marketing Automation, helping organisations design data-driven lifecycle programs that drive customer engagement, loyalty, and long-term value.

Tim Charlesworth

Global Customer Intelligence Practice, SAS

Tim has over 20 years of experience in the application of marketing, advertising and business intelligence solutions at companies across the Asia Pacific region. He specialises in helping marketing professionals utilise analytics to quickly transform digital data into predictive, customer-focused insights and then use those insights to interact with prospects and customers. With notable experience in Financial Services, Media and Telecommunications and Consumer Products/Retail, Tim has experience across a broad range of market verticals.

This is a limited, invitation-led session.

If you’re exploring how banking loyalty can evolve beyond traditional programmes into intelligent, personalised, and relationship-led experiences, we’d welcome your participation.

Register by filling out the form.

Event Details

Date: 31st July 2026, Friday
Time: 8:30 AM (GMT +8)
Venue: The Majestic Hotel, Kuala Lumpur

Agenda

8:30 am

Registration & Morning Coffee

9:10 am

Welcome & Banking Loyalty Overview

9:20 am

Hyper-personalization in the Intelligence Era

10:00 am

Next Generation Loyalty in Banking

10:45 am

Coffee break

11:10 am

Orchestrating Meaningful Customer Journeys with Agentic AI

11:50 am

Executive Roundtable Discussion

12:20 pm

Closing & Takeaways

12:30 pm

Lunch & Networking